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The HCP Marketing Pro’s Guide to Healthcare Advertising - Adfire …

(3 days ago) Healthcare geofencing lets you serve location-based ads to HCPs. These types of campaigns run off of programmatic technology that leverages GPS signals from providers’ devices, delivering ads based on that data. Here’s why advertising within hospitals and other healthcare settings is worth investing in: 1. … See more

https://adfirehealth.com/blog/hcp-marketing-guide-healthcare-advertising/

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Data-Driven Healthcare Professional Marketing Sermo

(6 days ago) WEBEffective HCP advertising includes a mix of direct mail, digital, in-person, and social media marketing tactics. For pharma companies that don’t invest in the latest healthcare professional …

https://www.sermo.com/resources/hcp-marketing/

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HCP Targeting: Best Strategies To Maximize Your ROI [2024]

(8 days ago) WEBHCP targeting is a pharmaceutical marketing strategy that delivers advertising material to healthcare professionals. Once you’ve identified which HCP specialties to target, the …

https://www.terraboost.com/blog/hcp-targeting-best-strategies-to-maximize-your-roi-2024/

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2022 Trends in Health Advertising Veeva - Veeva Systems

(6 days ago) WEBWhile direct buys remain a central component of many HCP digital campaigns, programmatic platforms generated the majority of HCP reach in 2021. Efficient delivery …

https://www.veeva.com/resources/2022-trends-in-health-advertising/

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HCP Advertising, Part 1: Understanding Healthcare …

(8 days ago) WEBThis is part 1 of our 5-part series about HCP advertising and marketing. This part covers healthcare marketing segmentation for your target audiences. Part 2 explains how to create good content, …

https://glasscanopy.com/healthcare-marketing-segmentation/

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HCP Marketing Strategies & Trends for 2022 & Beyond

(4 days ago) WEBInfluencers/Paid Ads. Current healthcare marketing trends include using a health mix of the aforementioned tools, depending on what you’re trying to promote. …

https://www.broadcastmed.com/8834/news/hcp-marketing-strategies-and-trends-for-2022-and-beyond

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HCP Marketing Strategies & Trends for 2022 & Beyond

(9 days ago) WEBWe put together 10 HCP marketing strategies and trends to be on the lookout for in 2022 and into 2023, including: Online Reputation management. Growth of Telehealth. NPI …

https://martech.health/articles/hcp-marketing-strategies-trends-for-2022-beyond

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Healthcare Advertising Benchmarks for Search, Display, & Social in …

(4 days ago) WEBThis report is based on a sample of 2,838 North American-based LOCALiQ client campaigns in the healthcare vertical across search advertising, display …

https://www.wordstream.com/blog/ws/2021/11/24/healthcare-advertising-benchmarks-2021

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HCP Marketing, Part 3: HCP Advertising and How to …

(Just Now) WEBHCP Digital Marketing: 5 Steps to Successfully Market to HCPs (The Short Version) - January 5, 2024; HCP Advertising, Part 5: Optimizing Your Digital Marketing Strategy for Healthcare Providers - …

https://glasscanopy.com/hcp-advertising/

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How to Leverage Digital Channels for Effective HCP Advertising

(6 days ago) WEBStrategies for Effective HCP Advertising on Digital Channels. 1. Educational Content is King. With 68% of HCPs favoring webinars or webcasts, it’s clear …

https://levohealth.com/how-to-leverage-digital-channels-for-effective-hcp-advertising/

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5 of the best healthcare campaigns that won in 2021 - The Drum

(2 days ago) WEB5 of the best healthcare campaigns that won in 2021, featuring Canesten and Floradix. By Webb Wright, NY Reporter. December 28, 2021 5 min read. …

https://www.thedrum.com/news/2021/12/28/5-the-best-healthcare-campaigns-won-2021-featuring-canesten-and-floradix

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How to Create a Successful HCP Marketing Strategy - Colormatics

(6 days ago) WEBHCP-targeted marketing is a crucial strategy for reaching trending HCPs through digital video advertising formats. By tailoring content specifically to healthcare professionals …

https://www.colormatics.com/article/how-to-create-a-successful-hcp-marketing-strategy/

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The 2023 Healthcare Marketers Trend Report: A trim off the top

(7 days ago) WEBGiven those overarching trends — not to mention a fast-transforming kit of digital advertising tools and technology — it should come as no surprise that, per the …

https://www.mmm-online.com/home/channel/features/healthcare-marketers-trend-report-2023-a-trim-off-the-top/

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HCP + DTC: A Deep Dive Into Integrated Campaigns DeepIntent

(3 days ago) WEBHCP and DTC marketing may get executed in silos, but everyone intuitively knows the impact on patient health is cumulative. As healthcare marketers learn to …

https://www.deepintent.com/hcp-dtc-a-deep-dive-into-integrated-campaigns/

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Swoop HCP Marketing Solutions

(5 days ago) WEBFor too long, life sciences companies have been constrained by the marketplace’s antiquated method of engaging healthcare providers via traditional 1:1 NPI targeting. …

https://www.swoop.com/hcp-marketing-solutions

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HCP Advertising, Part 2: Highly-Targeted Content Marketing for

(7 days ago) WEBThis is part 2 of our 5-part series about HCP advertising and marketing. Part 1 covers healthcare marketing segmentation for your target audiences.This part …

https://glasscanopy.com/content-marketing-for-healthcare-providers/

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TI Health Is Now Part of Swoop: Unify Your HCP and DTC Marketing

(3 days ago) WEBBy acquiring TI Health, Swoop – the leading provider of exclusive privacy-safe patient audiences – now offers a fully unified HCP and direct-to-consumer (DTC) system of …

https://www.swoop.com/blog/ti-health-is-swoop-unify-hcp-and-dtc-marketing

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Cyberattack disrupts operations at major US health care network

(6 days ago) WEBCNN —. A cyberattack has disrupted “clinical operations” at major health care nonprofit Ascension, forcing it to take steps to minimize any impact to patient care, …

https://www.cnn.com/2024/05/08/tech/cyberattack-disrupts-healthcare-network/index.html

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Biden campaign goes after Trump on health care in $14 million ad …

(5 days ago) WEBPresident Joe Biden’s re-election campaign on Wednesday announced $14 million in new spending across battleground states while launching an ad hitting former …

https://www.nbcnews.com/politics/2024-election/biden-campaign-goes-trump-health-care-14-million-ad-boost-rcna151138

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Medical Device Marketing: An HCP Marketer’s Guide Adfire Health

(1 days ago) WEBLearn more about our healthcare programmatic advertising in our free whitepaper, Unlocking Programmatic Advertising Advertising: What Healthcare Marketers Need …

https://adfirehealth.com/blog/medical-device-marketing-guide/

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