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Gaps in Care: Why They Happen and How to Close Them

WebGaps in care, or care management, refers to the discrepancy between the care provided to patients and the recommended best practices in healthcare. Gaps in care can manifest …

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URL: https://martech.health/articles/gaps-in-care-why-they-happen-and-how-to-close-them

7 Strategies for Healthcare Marketing to Gen Z Consumers

Web4) Consider healthcare Influencers. Peer influencers offer both relatability and inspiration. Gen Z is nearly twice as likely as millennials to make a purchase based on a …

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The Top 7 Healthcare Marketing Challenges and How to Solve Them

Web5. Crafting Impactful Healthcare Marketing Content. Among the most challenging issues facing healthcare professionals today is the need to create high …

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Survey Results: Healthcare Marketing Trends and …

WebWho answered our healthcare marketing trends survey. We surveyed roughly 50 healthcare marketers at the end of 2021 to see their expectations for the year ahead. The …

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The 3 Pillars of Effective Healthcare Content Marketing: Data, …

WebWhether it’s doctors preferring clinical language or executives wanting a formal tone, the key is “getting stakeholders on board so we can create content that truly …

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Healthcare Advertising Firms

WebAt Strategic Health, your organization’s needs drive the design. Solutions are built by asking the hard questions—and learning as much as possible about your audience. Our …

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Healthcare Advertising and Marketing Strategies

WebThe importance of marketing in the healthcare industry is to develop and execute marketing strategies geared toward engaging and educating patients on their healthcare journey …

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Healthcare Branding Firms

WebCobalt Communications. Branding Focus: 10%. Cobalt works at the intersection of science and strategy, helping healthcare, medical, technology and scientific companies …

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Rise of Gen-Z: How to Communicate in a Way That They’ll Care

WebTip #1: Be an ally. Largely due to our accessibility to information, mental health challenges are common in Gen Z. More time spent online and on devices can contribute to …

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Healthcare Market Research Firms

WebMarket Research Focus: 50%. Rob Klein founded Klein & Partners with the purpose of helping healthcare clients find their brand voice through innovative market research …

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Why Gen X Is the Healthcare Consumer You Can’t Forget

WebData shows that Gen X is the first generation of self-directed healthcare consumers. They feel (rightfully) entitled to opportunities, respectful support and the …

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7 Examples of Effective Hospital Wellness Campaigns

WebThat’s where wellness programs—from breastfeeding to bereavement support, blood pressure to cancer screenings, weight loss to stress reduction classes—come into play. …

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How to Incorporate Diversity, Equity & Inclusion Into Your …

WebExample: McLean Hospital created the position of Chief Diversity, Equity and Inclusion Officer and promoted Dr. Stephanie Pinder-Amaker to the role. Many hospitals now have …

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Sponsors and Exhibitors at the 2023 SHSMD Connections …

WebAn In-Person and Virtual Conference for Leaders in Health Care Strategy. The highly anticipated SHSMD conference for health care marketers and strategists is back and …

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2024 Healthcare Strategy Summit, Exhibitors and Sponsors

WebThe Healthcare Marketing & Physician Strategies Summit (HMPS24) will take place April 17-19, 2024, at Caesars Palace Las Vegas. Now in its 29th year, the Summit brings …

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What are the best healthcare keywords

WebIf you feel this post should be active, please Contact Us to restore the post. Choosing the best healthcare keywords will help you create content that brings the right people to your …

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Hospital Marketing and Communications Post-COVID-19

WebAs healthcare organizations begin to look toward a new normal once the COVID-19 pandemic eases, marketing and communications will be more important than ever.

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