Thedrum.com

How influencers can chart a new course for women’s health …

WEBToday, influencer marketing is growing rapidly – tipped to become a …

Actived: 6 days ago

URL: https://www.thedrum.com/opinion/2022/03/09/how-influencers-can-chart-new-course-women-s-health-awareness-0

5 of the best healthcare campaigns that won in 2021

WEB5 of the best healthcare campaigns that won in 2021, featuring Canesten …

Category: Health Go Health

Health not wealth: consumers are prioritizing wellness in 2023

WEBThe bar is low for 2023. To feel a sense of success and personal growth, …

Category: Health Go Health

Just what the doctor ordered: the best public health campaigns

WEBAs the UK government dismantles Public Health England in lieu of a new agency …

Category: Health Go Health

Inside the biggest health agency you’ve probably never heard of

WEBThe agency can claim to be the biggest independent agency in the health …

Category: Health Go Health

Real nurses light up Times Square in Figs’ ‘I am a Nurse’ campaign

WEBFigs, a medical apparel brand known for its support for healthcare …

Category: Medical Go Health

How embracing creativity transformed ‘boring’ health company …

WEBThe consumer health company behind brands like Buscopan, Allevia and …

Category: Health Go Health

Health marketing M&A in good shape with 28 notable deals …

WEBAs part of The Drum’s Health & Pharma Focus, Green Square founder …

Category: Health Go Health

The advertising playbook is like theatre. But health brands had to

WEBVML Health’s Jason Gloye is also a musical theatre major, two jobs he …

Category: Health Go Health

5 of the most effective creative ads in the health & pharma sector

WEBAs part of The Drum’s Health & Pharma Focus, we’re using insights from …

Category: Health Go Health

Healthy body, healthy mind: why Asics is going big on mental …

WEBThe pandemic and the lockdowns it has led to have put mental health on …

Category: Health Go Health

Why Boots decided to give health and beauty the same treatment

WEBMost major pharmacies sell concealer alongside cough medicine, but that …

Category: Medicine Go Health

The bionic opportunity: how AI is transforming healthcare marketing

WEBAI should make the healthcare experience more human, not less. AI is …

Category: Health Go Health

The gender health gap: Why women’s health needs a rethink

WEBThe trillion-dollar question. Recent analysis from McKinsey says that the …

Category: Health Go Health

The public health comms gap: We have the behavioral data

WEBFor The Drum’s health & pharma focus, Jack Ryan’s Ryan Dunlop looks at …

Category: Health Go Health

New Dove Men+Care initiative supports dads’ mental wellbeing …

WEBJune 17, 2021 | 4 min read. With a growing body of research pointing to the potentially …

Category: Health Go Health

Our health will be the real price of climate change The Drum

WEBA global increase of 1.5°C above the pre-industrial average and the …

Category: Health Go Health

Remedy Health closes $11m in Series A funding to 3D print

WEBThe Drum Network article. May 13, 2021 | 4 min read. Remedy Health, a …

Category: Health Go Health

The biggest shifts in health ad spend in 2020, on both sides of the

WEBOffering some visibility of this in the UK, Nielsen shared its Ad Intel report …

Category: Health Go Health

Dignity Health: Hello Humankindness by Eleven

WEBThe latest digital campaign in the Hello Humankindness series includes 'Teacher …

Category: Health Go Health

How Adidas encouraged people to maintain their fitness in …

WEBThe brief. As the pandemic took hold and gyms shut down, online …

Category: Health Go Health

Never let a good truth go to waste, especially in healthcare

WEBContent by The Drum Network member: Six years ago, McCann …

Category: Health Go Health

Rebranding AdventHealth: how analysis and automation built …

WEBBefore the rebrand, 47 hospitals across nine states operated under 30 …

Category: Health Go Health

What apps do with your health data when you're not looking

WEBThe story of how our health data became weaponized starts in 2022, when …

Category: Health Go Health

Stereotypes in ads are bad for men’s health

WEBGender stereotypes, whether communicated via advertising messages, …

Category: Health Go Health

Flo Health on how its content drove daily app usage with pregnant

WEBFlo Health has won the Data and Insights and the Healthcare and Pharma …

Category: Health Go Health

Why New York’s largest health system tied gun violence to a …

WEBNew York’s largest health system, Northwell Health, felt compelled to …

Category: Health Go Health

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