Journal Of Health Care Marketing

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The impact of marketing strategies in healthcare systems

(3 days ago) WebMarketing plays an important role in helping healthcare professionals to create, communicate, and provide value to their target market. Modern marketers start …

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6685306/

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Medical Marketing, Trust, and the Patient-Physician …

(7 days ago) WebWhile marketing of health services by health care practitioners and organizations and by other suppliers (eg, pharmaceutical and device manufacturers and …

https://jamanetwork.com/journals/jama/fullarticle/2720005

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Journal of Health Care Marketing - Scimago Journal

(3 days ago) Web1999 Marketing Medicine (miscellaneous) The set of journals have been ranked according to their SJR and divided into four equal groups, four quartiles. Q1 (green) comprises the quarter of the journals with the …

https://www.scimagojr.com/journalsearch.php?q=38481&tip=sid

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Health Marketing Quarterly Taylor & Francis Online

(3 days ago) WebHealth marketing to achieve the UN SDGs. Digital health engagement. Publication office: Taylor & Francis, Inc., 530 Walnut Street, Suite 850, Philadelphia, PA …

https://www.tandfonline.com/journals/whmq20

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Medical Marketing in the United States, 1997-2016

(7 days ago) WebMedical marketing influences behaviors and choices that can have important health consequences and also may adversely influence efforts to control unsustainable health care spending. The marketing of …

https://jamanetwork.com/journals/jama/fullarticle/2720029

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Journal of Marketing Special Issue: Marketing in the …

(Just Now) WebProfessor Moorman served as the Editor-in-Chief of the Journal of Marketing from 2018–2022 and she has served as an Associate Editor for the Journal of Marketing …

https://www.ama.org/journal-of-marketing-special-issue-marketing-in-the-healthcare-sector/

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Marketing in the Health Care Sector: Disrupted Exchanges …

(3 days ago) WebWith this special issue on “Marketing in the Health Care Sector,” we highlight more opportunities for marketing to contribute. “The Doctor-of-the-Future Is …

https://journals.sagepub.com/doi/full/10.1177/00222429231213154

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Journal of Health Care Marketing - ResearchGate

(1 days ago) WebJournal of Health Care Marketing Read 507 articles with impact on ResearchGate, the professional network for scientists.

https://www.researchgate.net/journal/Journal-of-Health-Care-Marketing-0737-3252/9

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The importance of health marketing and a research agenda

(6 days ago) WebHealth marketing is a discipline leveraging traditional marketing techniques and research-driven strategies to protect and promote the health of individuals, …

https://www.tandfonline.com/doi/full/10.1080/07359683.2024.2271780

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Emerging Marketing Research on Healthcare and …

(7 days ago) WebThe healthcare market has been changing rapidly since the new millennium, creating a need for a new, integrated perspective on consumer relevant healthcare topics through the lens of psychology, marketing, …

https://www.journals.uchicago.edu/doi/full/10.1086/719268

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Exploring Marketing Insights for Healthcare: Trends and - MDPI

(2 days ago) WebFor the initial query we used the words (“healthcare marketing” OR “medical marketing” OR “health-care marketing” OR “marketing of health services” …

https://www.mdpi.com/2071-1050/14/17/10499

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Health marketing and behavioral change: a review of the literature

(3 days ago) WebHealth marketing is the component of Social Marketing which uses commercial marketing principles and techniques to influence a target audience, so as, …

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5909940/

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Journal of Health Care Marketing - ResearchGate

(9 days ago) WebApril 1992. ·. 58 Reads. A J San Augustine. ·. W J Long. ·. J Pantzallis. The authors extend the process of market positioning in the health care sector by focusing on the …

https://www.researchgate.net/journal/Journal-of-Health-Care-Marketing-0737-3252

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Marketing in healthcare: Improving the consumer experience

(7 days ago) WebIn our experience, healthcare providers that implemented changes focused on improving the consumer experience—including through marketing efforts—saw their …

https://www.mckinsey.com/industries/healthcare/our-insights/marketing-in-healthcare-improving-the-consumer-experience

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Target marketing in the health services industry: the value of

(3 days ago) WebTarget marketing, a practice used to more effectively address the wants and needs of customers, involves three interrelated activities: market segmentation, …

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6293495/

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Journal of Hospital Marketing & Public Relations - Taylor & Francis …

(3 days ago) WebHealth marketing to achieve the UN SDGs. Digital health engagement. Publication office: Taylor & Francis, Inc., 530 Walnut Street, Suite 850, Philadelphia, PA …

https://www.tandfonline.com/journals/whmp20

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(PDF) Defining Health Care Marketing: A Review of - ResearchGate

(9 days ago) Webcare and defines health care marketing as the activity, set of. institutions, and processes for cre ating, communicating, delivering, &. exchanging any good, …

https://www.researchgate.net/publication/366381940_Defining_Health_Care_Marketing_A_Review_of_Scholarly_and_Other_Textual_Sources

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The adaptation of health care marketing to the digital era

(3 days ago) WebThe purpose of health care marketing is to learn and understand the needs and desires of prospective patients in order to be able to meet those necessities at the …

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5304370/

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The adaptation of health care marketing to the digital era

(1 days ago) WebAbstract. The purpose of health care marketing is to learn and understand the needs and desires of prospective patients in order to be able to meet those necessities at the …

https://pubmed.ncbi.nlm.nih.gov/28255375/

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Health Marketing Quarterly: Vol 41, No 1 (Current issue)

(6 days ago) WebEngaging the front line: The important role of practitioner papers in health marketing and practical guidance to facilitate publication. Joy Parkinson et al. Editorial …

https://www.tandfonline.com/toc/whmq20/current

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Journal of Medical Marketing: Sage Journals

(7 days ago) WebJournal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing has ceased publication. Sage thanks the Co-Editors, Peter Dumovic and …

https://journals.sagepub.com/home/mmj

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GPSolo Magazine - American Bar Association

(1 days ago) WebAdvertise with GPSolo. Contact MCI for opportunities to reach GPSolo's 20,000+ members. GPSolo Magazine contains articles exploring a particular topic of …

https://www.americanbar.org/groups/gpsolo/resources/magazine/

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