Health Care Marketing Articles
Listing Websites about Health Care Marketing Articles
The impact of marketing strategies in healthcare systems
(3 days ago) WEBMarketing plays an important role in helping healthcare professionals to create, communicate, and provide value to their target market. Modern marketers start …
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6685306/
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The Unique Challenges Of Health Care Marketing - Forbes
(7 days ago) WEBPerhaps the biggest challenge in health care marketing is targeting. Channels like search engine advertising are relatively easy as you can target patients …
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What is Healthcare Marketing? Strategies & Tips Gartner
(5 days ago) WEBGartner is a trusted advisor and an objective resource for more than 15,000 enterprises in ~90 countries and territories. Become a Client. Gartner's healthcare marketing …
https://www.gartner.com/en/marketing/insights/healthcare-marketing-strategy
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Marketing in the Health Care Sector: Disrupted Exchanges …
(8 days ago) WEBWith this special issue on “Marketing in the Health Care Sector,” we highlight more opportunities for marketing to contribute. At the heart of our view lies a …
https://journals.sagepub.com/doi/10.1177/00222429231213154
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The State of Healthcare Marketing 2022
(Just Now) WEBThe State of Healthcare Marketing 2022. Explore the findings from our annual survey of healthcare marketers. This year’s report reveals notable insights around high-priority investments, post-pandemic challenges, …
https://martech.health/articles/the-state-of-healthcare-marketing-2022
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Exploring Marketing Insights for Healthcare: Trends and
(2 days ago) WEBMost of the top 10 most cited articles on healthcare marketing topics—according to our study, frequently include the concept of “customer” (not patient) in the Author Keywords/Indexed Keywords or …
https://www.mdpi.com/2071-1050/14/17/10499
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Integrated marketing communications: a strategic priority …
(8 days ago) WEBHealthcare establishments portray themselves to their patient populations using many communicative mechanisms. Perhaps the first avenues that come to mind …
https://bmchealthservres.biomedcentral.com/articles/10.1186/s12913-020-05606-7
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Technology Is Changing Healthcare—Marketers Must …
(6 days ago) WEBAs president of a B2B advertising agency, I’m involved in work that spans healthcare categories, including medical devices, hospital systems, clinical diagnostics …
Category: Medical Show Health
Health Marketing Quarterly Taylor & Francis Online
(3 days ago) WEBHealth marketing to achieve the UN SDGs. Digital health engagement. Publication office: Taylor & Francis, Inc., 530 Walnut Street, Suite 850, Philadelphia, PA …
https://www.tandfonline.com/journals/whmq20
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Health Marketing Quarterly: Vol 41, No 1 (Current issue)
(6 days ago) WEBA reflection on the co-design approach to the development of the Medway Can campaign; a whole systems approach to obesity prevention using COM-B. …
https://www.tandfonline.com/toc/whmq20/current
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Exploring New Research on Marketing in the Healthcare Sector
(8 days ago) WEBChanges in Healthcare Markets. Marketing can address several interesting issues in changing healthcare markets. Service mix has been addressed in recent work, …
https://www.ama.org/2020/08/18/promoting-research-on-marketing-in-the-healthcare-sector/
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Full article: The importance of health marketing and a research …
(6 days ago) WEBHealth marketing is a discipline leveraging traditional marketing techniques and research-driven strategies to protect and promote the health of individuals, …
https://www.tandfonline.com/doi/full/10.1080/07359683.2024.2271780
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The impact and challenges of digital marketing in the health care
(Just Now) WEBAccording to Arni and Laddha and Al-Weshah et al. , most consumers searched for information online about treatment options or more generally, to learn …
https://www.frontiersin.org/journals/public-health/articles/10.3389/fpubh.2022.969523/full
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What Is Healthcare Marketing? George Washington University
(3 days ago) WEBMedical marketing uses search engine optimization (SEO) in a brand-new way to target customers by practice rankings on Google and educational content with …
https://healthcaremba.gwu.edu/blog/what-is-healthcare-marketing
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Marketing for health care organizations: Philip Kotler and Roberta …
(9 days ago) WEBBy Arch G. Woodside; Marketing for health care organizations: Philip Kotler and Roberta N. Clarke, Englewood Cliffs, N.J.: Prentice-Hall,
https://econpapers.repec.org/RePEc:eee:jbrese:v:16:y:1988:i:1:p:89-90
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Health Care Roundup: Market Talk - WSJ - The Wall Street Journal
(3 days ago) WEBThe latest Market Talks covering the Health Care sector. Published exclusively on Dow Jones Newswires at 4:20 ET, 12:20 ET and 16:50 ET. 1116 ET – Sanofi is …
https://www.wsj.com/tech/biotech/health-care-roundup-market-talk-370bff89
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Century of care: These North Jersey hospitals have a rich history
(4 days ago) WEBThe nurses’ home was occupied by 1916, and a new six-story, all-brick hospital came in 1923 at a cost of $870,000. Total capacity hit 250. The X-ray room was …
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US FDA sends warning letter to Cardinal Health for marketing …
(7 days ago) WEBThe U.S. health regulator has sent a warning letter to Cardinal Health after an inspection of its facility in Illinois found the company was marketing and distributing …
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Policy Experts Call for Easier Access to Healthcare Data for …
(5 days ago) WEB“The Voice of New Jersey Tech." NJ Venture Deals Roundup May 2022; September 22, 2019 MARKETING TECHNIQUES: Planning for 2020: 5 Points of an …
https://njtechweekly.com/policy-experts-call-for-easier-access-to-healthcare-data-for-research/
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