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Audio is Turning Up for Mental Health. Is Your Brand in Tune

WebShow Brand Support. The voice, the tempo, the rhythm—audio is helping people lead more harmonious lives. Whether it’s an empowering song from a superstar …

Actived: 8 days ago

URL: https://www.siriusxmmedia.com/insights/audio-is-turning-up-for-mental-health-is-your-brand-in-tune

Podcast Listeners Invest in Mental Health—Brands Should Too

WebIn fact, 94% of mental health podcast listeners agree that podcasts are important in managing their mental health, and 91% agree that podcasts have been …

Category:  Health Go Health

Healthcare Marketing’s Best Kept Secret: Digital Audio

WebSeniors Keep Up with Tech. Over seven in 10 adults 65+ now own a smartphone, and they are turning to apps and devices to help them keep up with their …

Category:  Health Go Health

Understanding Diverse Black Americans, and How to Connect with …

WebOur survey found that Black identity remains strong among Black Americans, as 82% say their race and ethnicity are important in defining who they are. While the very …

Category:  Health Go Health

Your Consumer Check-Up for Healthcare

WebTech Is Trending with the Health-Minded. Consumers are turning to smartphones and smartwatches to track their health. 56% of Gen Z and 46% of …

Category:  Health Go Health

How Podcasts Are More Trustworthy Than Social Media

WebPodcast listeners say the medium is 13.5x better for their mental health and well-being than social media. 1 When life and the world at large get tough, people are …

Category:  Health Go Health

Give Your Campaign a Boost with Health & Wellness Podcasts

WebSources. 1. Podsurvey Podcast User Study, Q2 2023. 2. Simplecast internal data. 3. Nielsen PAE Brand Study Q3 2020, Lifts shown are statistically significant at 90% confidence …

Category:  Health Go Health

The Future of Your Industry is Here, and it's Audio: Fin Serv

WebPrediction “In 2023, I expect the financial industry is going to be focused on consumer financial wellness like we’ve never seen before. With the cost of living crisis …

Category:  Health Go Health

Don't Stop the Music: Current Lifestyle Changes & Trends

WebWhat’s been the most interesting change in your routine? There are the obvious, massive adjustments — not leaving our homes as much, doing work from the …

Category:  Health Go Health

UCLA Health Drives Thousands of Appointment Requests Online …

WebThe Challenge. UCLA Health wanted to drive appointment requests among new patients. The hardest part? It had to be done during the height of the COVID-19 …

Category:  Health Go Health

January Podcast Roundup: New Year, New Bingeing

WebSimilarly, Manatomy is a place where well-known men talk honestly about their bodies. It’s not about getting thinner or fitter or putting on muscle—it’s about being …

Category:  Health Go Health

Digital Audio Helps Spread Positive Word on COVID-19 Vaccines

WebGet shots in arms. Nationwide, health care providers are racing to vaccinate as many Americans as possible against COVID-19 and making great strides, but vaccine …

Category:  Health Go Health

Advertising Solutions for a Successful Campaign

WebGet more from your ad performance. Our ad solutions are built to enhance listener experiences—so your brand lands within a receptive environment. Explore our selection …

Category:  Health Go Health

Large Health Insurer Achieves 40% CTR with Audio Advertising

WebThe Challenge. When it comes to health insurance, the options for consumers are seemingly endless. So when open enrollment rolls around, it’s easy to understand …

Category:  Health Go Health

Growing Up with Podcasts: The Gen Z Podcast Listener Report

WebNow 46% of monthly podcast listeners ages 13 to 24 are female, which is up from just 42% in 2018. Gen Z listenership has also become more diverse over that same …

Category:  Health Go Health

Driving Over the Counter Drug Launch

WebAs the preferred audio partner for GSK’s national launch of Voltaren, Pandora developed a bespoke strategy to complement the ‘always-on’ nature of OA by …

Category:  Health Go Health

February Podcast Roundup: Celebrating Black Voices this Black …

WebDevon Geelan, Manager, Sales Marketing, SiriusXM Media Feb 1, 2024. Welcome to our February Podcast Roundup—a monthly check-in on hot opportunities for …

Category:  Health Go Health

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