Pmlive.com

The balance of power in healthcare

WEBThis year’s ThinkDigital event, entitled Customers in Control, was dedicated to really focusing on how the balance of power around healthcare decisions has moved …

Actived: Just Now

URL: https://www.pmlive.com/pharma_thought_leadership/the_balance_of_power_in_healthcare_617702

World Health Organization launches AI-powered digital health …

WEBThe World Health Organization (WHO) has announced the launch of a generative artificial intelligence (AI)-powered digital health promoter prototype ahead of …

Category: Health Go Health

New philosophies driving transformative healthcare

WEBNew philosophies driving transformative healthcare. The key trends and philosophies driving this disruptive and innovative era of healthcare forward. This …

Category: Health Go Health

Three ways AI will change healthcare in the next decade

WEBLooking forward, there is no doubt that AI will continue to take centre stage in global healthcare initiatives. Our reliance on artificial intelligence is reflected in the technology’s …

Category: Health Go Health

First WHO Global Clinical Trial Forum develops joint vision to …

WEBThe main objectives of the clinical trial forum were to develop a joint vision on strengthening clinical research capabilities in alignment with the World Health …

Category: Health Go Health

WHO releases 13 interventions to help address antimicrobial …

WEBThe World Health Organization (WHO) has released a core package of 13 interventions to support countries when developing, implementing and monitoring …

Category: Health Go Health

The ‘blueprint’ for MSL success is changing

WEBSyneos Health is an industry leader in offering innovative solutions for all sectors within the pharmaceutical industry. The Next-Gen Medical Affairs platform …

Category: Medical Go Health

The benefits of patient support programmes in specific disease

WEBThe benefits of patient support programmes (PSPs) are many. PSPs provide vital education that can improve patients’ ability to manage their care more effectively …

Category: Health Go Health

Understanding personas for healthcare

WEBIn recent years, there has been a big shift in how pharma and healthcare companies approach the design and development of patient services. Something we’ve talked about a lot at Blue Latitude Health is …

Category: Health Go Health

Health technology assessments: understanding the …

WEBAccordingly, companies are broadening their early health economics and outcomes research (HEOR), pricing and market access research initiatives and investment on a global scale. Despite sharing …

Category: Health Go Health

Voice biomarker device could diagnose depression, heart disease

WEBFounded in 2015, Sonde health intends to use the funds to expand its voice analysis technology (originally licensed from MIT’s Lincoln Laboratory) across multiple …

Category: Health Go Health

The rise of vertical integration in the US payer landscape

WEBThe manufacturer may consider integrated contracting strategies with the new entity. Since the PBM is likely to have access to medical claims, outcomes …

Category: Medical Go Health

Raising awareness: award-winning healthcare campaigns

WEBRaising awareness: award-winning healthcare campaigns. The hallmarks of a successful campaign and tips for communications teams. Budget and choice of …

Category: Health Go Health

GSK and GCOA report reveals global inequities in adult …

WEBGSK and the Global Coalition on Aging (GCOA) have announced a new report from the IQVIA Institute of Human Data Science (IQVIA Institute), which highlights …

Category: Health Go Health

INC Research/InVentiv Health becomes Syneos Health

WEBContract research organisation INC Research and commercial services group InVentiv Health have rebranded as Syneos Health following their merger early last …

Category: Health Go Health

Pfizer builds gap between pharma and consumer health units

WEBFrom next year, consumer health will shift from its current position within Pfizer’s innovative health division to a new standalone unit that could be sold of spun off …

Category: Health Go Health

P&G agrees $4.2bn buy of Merck KGaA’s consumer health unit

WEBThe €3.4bn ($4.2bn) price tag agreed for the unit is at the lower end of analyst expectations and gives P&G access to big-selling brands such as Neurobion, a …

Category: Health Go Health

Ashfield Health merges agencies to create Mind+Matter and

WEBAshfield Health has merged UK-based agencies Ashfield Digital and Creative and Pegasus with US-headquartered Cambridge BioMarketing to form …

Category: Health Go Health

Pfizer’s RSV vaccine granted MHRA approval to protect infants …

WEBPfizer’s Abrysvo has been approved by the Medicines and Healthcare products Regulatory Agency (MHRA) as the first respiratory syncytial virus (RSV) …

Category: Medicine Go Health

Country report: The healthcare market in France

WEBSanofi continues to dominate the French market, accounting for 13 per cent of pharmaceutical sales in 2009. Other big firms, such as Novartis, Roche, …

Category: Health Go Health

The power of pharma businesses to drive social change

WEBNCDs include cancer, diabetes and mental health disorders, which are among the leading causes of death and disability worldwide. Through events and …

Category: Cancer Go Health

23rd PMEA celebrate excellence in pharmaceutical marketing

WEBThe judges described the entry as a “well-designed and brilliantly executed public health campaign that delivered some great results”. Frontera Group’s entry titled …

Category: Health Go Health

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