Moveo.com

How brand-building made Mercy Health a preferred healthcare

WEBWhen Trinity Health, one of the nation’s largest healthcare networks, wanted to bring together seven hospital systems in Michigan to form a single brand, they partnered with …

Actived: Just Now

URL: https://www.moveo.com/blog/brand-building-made-mercy-health-preferred-healthcare-provider/

Growing Patient Volumes: A Demand Generation Approach

WEBDemand-side growth. To grow patient volumes in the future, providers will need to generate demand for their services — earning marketing share instead of achieving it through …

Category: Health Go Health

Midwest Regional Health System Movéo

WEBClient. Large suburban health care system — the third largest in Illinois — inclusive of nine hospitals, hundreds of medical group sites, and 3,500 providers serving more than 80 …

Category: Medical Go Health

Three examples of healthcare marketing success Movéo

WEBAs we continue to look at the elements of successful healthcare marketing campaigns, it’s time to examine a few real-world examples. Each of these campaigns has something to …

Category: Health Go Health

Why and How to Reach the Physician Audience

WEBFor years, healthcare marketers have focused on marketing to consumers — B2C marketing. Providers spent upwards of $10 billion on advertising in 2017,

Category: Health Go Health

Identifying the audience: Who is your healthcare marketing for

WEBHealthcare marketing is a wide-ranging industry, encompassing the activities of brands that want to reach consumers and attract them to a hospital system, as well as organizations …

Category: Health Go Health

12 questions to ask about your healthcare marketing Movéo

WEBStrategic plan. 1. Has your strategic plan clearly and specifically identified your target audiences? 2. Does your plan set reasonable goals that can be translated into …

Category: Health Go Health

Midwest Regional Health System Movéo

WEBObjective. A recent merger of two separate Chicagoland area health systems resulted in the formation of Illinois’ third-largest provider. Serving more than 1.2 million residents, …

Category: Health Go Health

Using physician specialty personas as a tool for reputation

WEBEnter the physician specialty persona. A persona is a qualitative tool used to create a composite character that acts as an archetype to guide communication. Often based on …

Category: Health Go Health

Healthcare Movéo

WEBMovéo’s experience throughout this ecosystem includes: Demand-side We work with a range of health providers as diverse as academic medical centers, community, specialty …

Category: Medical Go Health

Midwest Regional Health System Movéo

WEBChallenge / Journey. After bringing together two large legacy healthcare systems into one unified organization, a leading faith-based health system serving the Chicagoland area …

Category: Health Go Health

Our work Movéo

WEBStudies in growth: Turning insights into advantages. Explore these case studies to learn how we’ve combined branding, customer acquisition, and customer engagement tactics …

Category: Health Go Health

Mercy Health Movéo

WEBChallenge. Movéo partnered with Trinity Health, one of the nation’s largest healthcare networks, to bring together seven hospital systems to form a single brand, Mercy Health.

Category: Health Go Health

Abbott Movéo

WEBAbbott, a $40 billion dollar pharmaceuticals and healthcare products company, created a program designed to globally promote the laboratory medicine profession — Labs Are …

Category: Medicine Go Health

Cardinal Health Movéo

WEBExecution. The tool featured three “layers” for each step in the process: Cardinal Health solution: Customers worked through different questions choosing focus areas, root …

Category: Health Go Health