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How To Diversify (& De-Risk) Your Paid Marketing Strategy

WEBRelying on paid marketing as the primary driver of revenue growth comes with a significant limitation. Namely, lack of ownership. When you don’t own the platform …

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URL: https://lunio.ai/blog/strategy/diversify-paid-marketing-strategy-risks/

Turn Wasted Ad Spend into Revenue Lunio

WEBSee Lunio in Action. Generate more revenue for less budget. Protect all your paid acquisition channels from invalid traffic in real-time. Get Started Now. Maximise your …

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Lunio Advertise to Humans, Not Bots

WEBForward-thinking marketers use Lunio to eliminate fake ad engagement. The State of Advertising. 47% of internet traffic is non-human. For every $5 spent on digital ads $1 is …

Category:  Health Go Health

The State of PPC 2022

WEBn=282. n=99. Based on our source data with more refined spend levels we see that: 48% of advertisers spend less than $50K/month, 37% spend between $50K and $500K, and …

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Brand Safety & Digital Advertising: Why They’re Always Intertwined

WEBInterest in brand safety has grown rapidly over the past couple of years. Firstly, because of the spike in money being spent on digital advertising. Data from …

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How Many Ads Do We See A Day In 2024

WEBThe rise of digital advertising has significantly increased the quantity of ads the average person sees each day. In the 70s, the average person saw between 500 to …

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Lead Gen Fraud: How to Identify & Prevent Fake Leads Lunio

WEB8 Common Signs of Fake Leads in Your B2B Campaigns. Learning to identify fake leads in your B2B campaigns can help you save valuable time. Here are …

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The World’s First Protective Analytics Platform Lunio

WEBWith a focus on PPC marketing, Amber shares all her expertise on our blog. Lunio is proud to be leading the way in the marketing security & data integrity space with …

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What Is A Good Click Through Rate (CTR) For Your Google Ads

WEB2.09%. 0.39%. Travel & Hospitality. 4.68%. 0.47%. As you can see from the industry averages above, the industry average click-through rate can range from as low …

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Meme Marketing Examples: The Future of Social Media …

WEBOne of the most recent examples of a successful meme marketing campaign from them is their campaign for the movie Bird Box. Produced and released on Netflix as …

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A Complete Linkedin Ads Guide 2023 (With Examples) Lunio

WEBExamples of great Linkedin ads. 1. Carousel ad from Redpoint. Redpoints’ carousel ad is a great example of how to use LinkedIn’s rich media features to capture …

Category:  Health Go Health

10 Ways to Lower Your Google Ads CPC & Boost Profitability

WEBBe Careful With Broad Match 6. Create Separate Ad Groups For Products/Services with Similar Value 7. Use Ad Extensions 8. Map Landing Pages to …

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View Botting: How Fake Engagement Affects Marketers Lunio

WEB1. Live Stream Bots. These bots open live streams (usually in a headless browser) to inflate viewer figures. A high view count with low engagement may indicate a …

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Most Expensive Google Keywords & High CPC Terms (Updated …

WEBTo give you an idea of some of the most expensive keywords out there, here are the top 40 high CPC keywords as of January 2023. All data is compiled from Ahrefs …

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10 Best Google Ads Description Examples Top Search Ad …

WEBWe’ve hand-picked 10 of our favorite ad examples from various industries and have broken them down into easy to understand chunks. So grab your pen and get …

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60 B2B Experts Share Tried & Tested LinkedIn Ads Tips Lunio

WEBWhen it comes to B2B advertising, LinkedIn is unrivalled. With over 930 million users, the platform provides access to a massive pool of potential customers and …

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10 Best PPC Slack Groups Every Marketer Should Join In 2021

WEBBigSEO Slack Group. 6,000+ members. Free. Big focus on SEO but has PPC channels. 23 channels. Originally a subreddit for SEO discussion, BigSEO has …

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Lunio’s Global Click Fraud Report 2020-2021 Lunio

WEBOnly 13% of accounts monitored had little to no fraudulent or invalid activity. 36% of display ad clicks are fraudulent or invalid. 17% of CTV impressions are …

Category:  Health Go Health

Top 12 Most Recent Controversial Ads: Unethical Ads Examples

WEBThe ad: In 2023, high street clothing brand Zara released, and subsequently removed, a highly controversial ad campaign showcasing model Kristen McMenamy in a …

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