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Mass General Brigham

WebA strategically-grounded name. We began the process by developing a new name: Mass General Brigham. Research and insight showed the name retains key brand name …

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URL: https://www.lippincott.com/work/mass-general-brigham/

Presence Health & Healthcare Brand Strategy Our Work Lippincott

WebThe brand and experience strategy helped Presence Health articulate the qualities that make it so unique and deliver on its ultimate mission: to provide compassionate, holistic …

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Southwest Airlines

WebEven with a very human reputation and 40+ consecutive years of profitability, Southwest Airlines isn’t immune to competitive and market pressures. Competitors have attempted …

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Designing the future of healthcare with CVS Health Lippincott

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Gucci Icons in the Making Podcast Lippincott

WebDespite its 100-year legacy, Gucci has managed to stay iconic while constantly evolving. At the helm is Robert Triefus, who has been instrumental in the brand’s exploration of the …

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Driving business growth and resilience by creating meaning

WebSense Perspective Driving business growth and resilience by creating meaning for customers

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Senior Associate, Brand Strategy Careers Lippincott

WebAs a Brand Strategy team member, you will use strategic, analytical, and creative thinking regularly. You will have the opportunity to consult with clients across industries, …

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