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Brand Guidelines Fundamentals Brand Defined

WebMission and Key Message. The UCLA brand is rooted in our core mission as a public research university: education, research, and public service. To state the mission more …

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URL: https://identity.ucla.edu/fundamentals/brand-defined

Brand Guidelines Identity Colors

WebDo not use tints of the brand colors — colors diluted with white. Use color type with care, avoiding non-ADA-compliant colors. Do not compromise legibility by choosing low …

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Brand Guidelines Identity Logos and Marks Campus Seal

WebThe UCLA Seal is the campus version of the University of California Seal, replacing the date "1868" with "UCLA." The UCLA Seal most often appears in UCLA Blue or black. The …

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Brand Guidelines Identity Logos and Marks Historical Logos …

WebVintage marks and logos are occasionally used to evoke a sense of history, especially in materials for alumni. However, they should never replace the standard use of the UCLA …

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Brand Guidelines Identity Naming, Copy and Editorial

WebTo achieve a conversational tone, use relatively simple words and sentences, and write in active voice. Sometimes body copy is in the second person, directed to “you,” the reader. …

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Brand Guidelines Identity Imagery

WebLos Angeles is the land of sunshine, energy and opportunity. UCLA exemplifies the spirit of our home city — here, there’s a palpable sense of exuberance and optimism. Our …

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UCLA Brand Guidelines

WebWho Can Use This Site. Anyone is welcome to explore this site. However, only UCLA faculty and staff (including student staff) may download assets, and the use of those assets is …

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Brand Guidelines Application Video

WebVideo is a powerful and increasingly popular medium. When we all use the same bold, recognizable visual language in our videos, we can tell the UCLA story more effectively.

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Brand Guidelines Application Email

WebBrand Guidelines | Application | Email. Email. Email is one of the most common channels for marketing and communications at UCLA. Here, you’ll find pre-designed templates along …

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Brand Guidelines Application Web Standards

WebBrand Guidelines | Application | Web Standards. Web. Digital communication and services are ubiquitous and user expectations are high. Use these resources when creating or …

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Brand Guidelines Fundamentals Brand Protection

WebGuidelines for Registered Groups or Organizations. Request Permission. For those of us who work or study on campus, the UCLA brand is an everyday thing. Sometimes we …

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Brand Guidelines Application Social Media

WebSocial media is an important platform for UCLA; when we present a consistent voice and brand aesthetic, we can represent ourselves more effectively. This guide outlines some …

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Brand Guidelines Application Print

WebHow to Use Templates. Print templates are designed to help you use UCLA’s brand elements such as the logo, color palette and special fonts seamlessly in your work. …

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Brand Guidelines Secondary Global Nav Resources

WebSkillShare is an online learning community that offers a wide range of classes in design, business and tech. SkillShare classes allow you to build cutting-edge skills while …

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Brand Guidelines Application Web Design Kit

WebThe Design Kit is made in Figma, a cloud-based design tool used for user interface design. It includes a library of styles and components for designers to quickly apply to designs and …

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Brand Guidelines Identity Imagery Graphic Elements

WebDo Not. Do not set blocks of copy within a molecule. Do not justify copy within a molecule. Do not make the molecule too dark. Do not distort the molecule. Do not use molecules at …

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