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HIMSS Information Brands HIMSS Media

Market-Leading Information Brands Helping Industry Professionals Transform Health Through Information and Technology. HIMSS Media's information brands deliver news, analysis, thought leadership and educational content to a global audience of healthcare technology decision-makers with the goal of helping these audiences stay informed and better understand how technology and innovation is

Actived: 4 days ago

URL: https://www.himssmedia.com/information-brands/overview

Effective Healthcare Information and Technology Marketing 101: 4 …

WebBasically, they need effective marketing. At present, healthcare information and technology content marketing research shows that 90% of buyers in this sector report difficulty …

Category:  Health Go Health

Healthcare Content Marketing HIMSS Media

WebContent marketing is a cornerstone of any good healthcare marketing strategy. Within healthcare, and in particular health information technology, content is your voice. It's …

Category:  Health Go Health

6 Elements for Effective Thought Leadership in Healthcare IT …

WebBroadly speaking, seeing success from thought leadership in marketing takes skill. It’s not all pure talent. It’s not all pure effort. It’s a balance of both talent and effort as a refined skill. …

Category:  Health Go Health

Raising Cybersecurity Awareness Among Healthcare Providers

WebWith the rise of digital health services such as telehealth and remote monitoring apps due to the COVID-19 pandemic, cybersecurity has become an important …

Category:  Health Go Health

The Healthcare Technology Marketing Survey: June 2021 Pulse

WebThe median marketing spend of organizations in the healthcare technology space spent $200k in 2020 and expected to see an average increase of 30% in 2021. However, many …

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Navigating Healthcare Marketing: The Quadruple Aim As a Compass

WebIn short, the four tenets of the Quadruple Aim for healthcare organizations are maximized and mutually achieved effectiveness in: • Quality of patient care and experience. • …

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Learn How Your Healthcare Buyer Personas Operate

WebHealthcare is a fast-paced, high-stakes industry. Buyers are conscious that their decisions impact the health and lives of those they serve. At the same time, medical processes …

Category:  Medical Go Health

HIMSS: Marketing with a Mission HIMSS Media

WebHIMSS Media offers marketers a variety of programs for connecting with decision-makers who purchase health information and technology solutions. Our programs are built …

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The Healthtech Marketing Podcast HIMSS Media

WebJoin us for The Healthtech Marketing Podcast to learn from the experts. Each episode features an experienced healthcare technology marketing leader who shares tips, …

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What to Look for in Healthcare Technology Subject Matter Experts

WebA subject matter expert in healthcare technology who can speak relatively freely and is aware of compliance and quality is a hot commodity. They will enable you to produce …

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Sharks and Healthcare: A Sea of Inspiration and Innovation

WebWe interrupt your regularly scheduled healthcare information and technology content for a new Shark Week-inspired story. This year marks the 31st anniversary of Shark Week on …

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The 2021 Healthcare Technology Marketing Survey

WebBiggest Changes In 2020 Use to Expected 2021 Use Base: Total Respondents: n=51 While the mix for tactics used in 2021 is largely the same as 2020, use of ABM and SEO are …

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5 Reasons Your Healthcare Marketing Campaigns Are Failing

WebThe good news is there's only so many ways things can go wrong, and the five most common (yet very fixable) offenders are as follows: 1. Misplaced Marketing …

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HIMSS Media HIMSS Media

WebLEARN ABOUT HIMSS MEDIA HIMSS Media is an innovative digital information and in-person events company that supports HIMSS’ mission by delivering news, analysis, …

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HIMSS Announces Launch of HIMSS TV Global Broadcasting …

WebFor the first time ever, the healthcare technology professionals will be able to experience exclusive HIMSS18 content digitally NEW YORK, FEB. 12, 2018 – HIMSS …

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Strategic Marketing Services HIMSS Media

WebBranded thought leadership pieces such as Q&As and Executive Briefs highlight the expertise and point of view of your thought leaders and are valuable content assets for …

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HIMSS Global Health Conference & Exhibition Media Programs

WebBoost Your Brand with the Right Now Newsletter: Tap into a network of over 90K global health conference contacts, and amplify your reach with an additional 50K digital …

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