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6 Strategies for Effective Healthcare Marketing in a Post-COVID …

WEBJason Skinner is director of marketing at University Surgical Associates, one of the largest multi-specialty surgical groups in the southeast. He has 20 years of …

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URL: https://www.healthcarestrategy.com/blog/6-strategies-healthcare-marketing-post-covid/

The Evolving Role of the Healthcare Marketing Executive

WEBJason Skinner is director of marketing at University Surgical Associates, one of the largest multi-specialty surgical groups in the southeast. He has 20 years of …

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Building the Future of Healthcare Marketing Today

WEBHealthcare leaders are evolving their strategy to think holistically about the customer journey, including everything from patient care to the metaverse. Paul Matsen, …

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AI for Healthcare Marketing: What You Need to Know

WEBDiscover how AI can revolutionize your healthcare marketing. Gain a competitive edge, increase patient satisfaction, and watch your organization thrive in the …

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The MarTech Effect: Shaping Healthcare Marketing and …

WEBThe intersection of technology and marketing (MarTech) was one of the most talked-about topics at this year’s Healthcare Marketing & Physician Strategies Summit …

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Healthcare Strategy Institute

WEBThe Forefront of Healthcare Education. The Healthcare Strategy Institute (HSI) specializes in the design and management of leading-edge educational programming and products …

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Healthcare Sports Partnerships: Make Good Madness

WEBJeff Sofka. Jeff Sofka is CEO of Bendigo, a marketing agency focusing on the convergence of Healthcare, Sports & Corporate Partnerships. Bendigo helps leading …

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Welcome to the Wide World of Sports!

WEBBy Jeff Sofka. Top marketing executives at companies like Chase, Amex, Nationwide, IBM, and Mercedes-Benz have learned how to leverage sports partnerships …

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Marketing’s Important Role in Patient Experience

WEBMarketers have the important role of making sure patient experience aligns with the organization’s brand and value proposition. Following are seven essential …

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Physician Relationship Management: Data-Driven Approaches

WEB2015 The Advisory Board Company Introducing Health Quest 3 Case in Brief: Health Quest System • 597-bed, multiple facility health system located in

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Price as a Healthcare Marketing Strategy – Implications for …

WEBPrice Axioms and Issues - 2015 • Historically, the focus on price in health care (to the degree there was any) was at the wholesale level. With some minor niche exceptions.

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