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Marketing Mix for Food Products (The 4 P’s)

WEBThe concept of the marketing mix was popularised by Professor Neil Borden in the 1950s and has remained relevant ever since. A marketing mix is the combination …

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URL: https://greenseedgroup.com/marketing-mix-for-food-products-the-4-ps/

Honesty the best policy

WEBHonesty the best policy Brand says modern consumers want to know exactly what they are buying. TRANSPARENCY is vital for any brand that hopes to appeal to health-conscious consumers, with sugar content high on the agenda for many soft drinks shoppers.

Category: Health Go Health

New west Wales health ambassador supports Stoc+ project

WEBAn animal health project has welcomed a new veterinary ambassador to support proactive animal health planning on beef and sheep farms in Wales. Alun Evans, who practises at …

Category: Health Go Health

Health and indulgence driving snacking trend in France: Mintel

WEBAs the snacking trend grows in France, market research firm Mintel looks at which claims – including gluten-free, high fibre, and high protein – are attracting shoppers in ‘the …

Category: Health Go Health