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Power Your Content Strategy with Process GatherContent

Again, a content process is a systematic way to view all of the stages of content development and should account for every task, person, material, … See more

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URL: https://gathercontent.com/blog/power-your-content-strategy-with-process

A Guide to Content Production Planning GatherContent

WebContent production planning helps you to establish a fluid workflow around the creation and management of your project content. Everyday we work with agencies and their clients, …

Category: Health Go Health

What, Why & How to Plain Language GatherContent

WebThe oral examples are very casual. Healthcare, for example, is often written in a formal, stilted language. But plainly written health information improves health literacy. When …

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A Guide to Content Atomization (Benefits, Processes & Examples)

WebContent atomization is a content marketing strategy that involves breaking down a piece of content into smaller components. Todd Defren—founder and former …

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Content Strategy for Website Projects GatherContent

WebLiam King. Liam is Founder of Lagom Strategy, a UK consultancy specialising in digital user research and sustainable content strategy. With over 15 years of content production and …

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Content performance: A smart 7-step process for improving it

WebRoll all of this information into a dashboard or format you can use to analyse the data. Ensure the right roles to execute your performance content marketing strategy. These …

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What is brand positioning and how can you benefit from it

WebSuccessful brand positioning is priceless. Differentiation is the name of the brand strategy game. Plus, it makes content marketing easier, providing a built-in way to stand out, …

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A guide to healthcare content marketing in 2023 (+ 5 examples to

WebBut with the rise of new technologies and healthcare systems, more providers are turning to content in 2023. Here are four content trends to watch this year. 1. An emphasis on …

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Content Strategy: A Guide for UX Designers GatherContent

WebContent strategy is the origin of the experience. Users want content, they don’t care about design, so you must always start with the content and build around it. Design has to work …

Category: Health Go Health

The Suitable Content Governance Guide GatherContent

WebHow to sell content governance to bosses, stakeholders or clients. We’ll introduce you to the key ideas and techniques for sustaining a great content experience: Reflect on what …

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How to create high-performing content pillars to boost your SEO

Web4. Shortlist your content pillar topics. With the list of ideas ready, create your content plan by finalizing pillars pages to create. Keep in mind: there’s no limit to the number of content …

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Going Content First During Website Redesign GatherContent

WebAcademyHealth is an objective broker of healthcare information that provides leading health policy publications, course syllabi, research funding, networking opportunities and …

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Why Secure Content Management Matters (+6 Tips to Keep

WebA secure admin account protects your content management system from hackers. At the same time, restricting admin access can minimize accidental errors by …

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Brand voice: What it is (and isn't) and how to define yours

WebBrand voice—a facet of brand personality—is the distinct way a brand communicates with its audience. It’s how you express the unique personality of your organization. From web …

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Brand consistency: What it is and how to achieve it (+ examples)

WebBeyond the comfort of familiarity, brand consistency is crucial for the following reasons: It builds trust: Consistent people are trustworthy and reliable. Similarly, when people are …

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5 Ways to Collaborate with Stakeholders GatherContent

WebFive ways to better understand and collaborate with stakeholders. Like most things, content strategy starts with people. 1. Research your stakeholders. ‍. Assuming you have a …

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5 tone of voice examples and tips to improve your messaging

WebMailchimp’s voice and tone are informal and fun. They aren’t unprofessional, but they are down-to-earth and appealing to the company’s customers. Mailchimp uses its brand …

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8 top brand storytelling examples to inspire you

WebCreates connection. At the same time, brand storytelling enables companies to connect with customers more meaningfully. “Stories create a deeper relationship between the brand …

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Content style guide: A step-by-step guide to creating your own

WebThat is why a content style guide is an invaluable part of any organization's content operations. This step-by-step article will take you through the process of creating your …

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