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Gen X and Healthcare 2023

WEBCommunication Methods Used by US Gen X Consumers When Engaging With Healthcare Providers, May 2023 (% of respondents) Types of Digital Health Tools Used by US …

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URL: https://www.emarketer.com/content/gen-x-healthcare-2023

Health Trends to Watch in 2024

WEBConsumers will turn to alternative sources for information and treatments in 2024. Social media will have an outsized impact on consumers’ health decisions. Retail healthcare …

Category:  Health Go Health

The 2024 Healthcare Consumer

WEBConsumers are using the internet and social media to a great extent for healthcare purposes. Here’s what healthcare and pharma marketers need to know about …

Category:  Health Go Health

Big Tech’s biggest healthcare moves in 2022

WEBBelow, we detail the biggest healthcare moves Big Tech players made in 2022. 1. Amazon’s twists and turns in healthcare got curvier in 2022. It bought a primary care group and …

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The Digital Healthcare Consumer 2023

WEBTypes of Health-Related Information That US Digital Health Users Have Explicitly Looked Up on Social Media, Dec 2022 (% of respondents) Importance of Using Select Digital …

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Mobile Health Apps for Disease Management

WEBExecutive Summary. The healthcare industry is in the midst of a digital health revolution where innovative solutions are being used to improve health, increase access …

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The top trends and tactics for in-person events in 2024

WEBOur research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our …

Category:  Health Go Health

US Healthcare and Pharma Digital Ad Spending 2022

WEBThe pandemic is becoming endemic, and the changes consumers adapted to in the past two years—such as telehealth and retail health clinics—are here to stay. …

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Patients are turning to mobile health apps to get their healthcare

WEBThe global health crisis pushed health apps—particularly those for mental health—to the mainstream. Patients are turning to mobile apps to manage their health …

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The digital health ecosystem: 2022 statistics & industry trends

WEBTelemedicine is a growing part of the digital health ecosystem. Insider Intelligence. As a result, insurers had to address hurdles inhibiting patients and doctors …

Category:  Medicine Go Health

Healthcare Providers

WEBHealthcare Providers. The jobs of healthcare workers, including doctors, nurses, pharmacists, therapists, and technicians, were significantly impacted by the …

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Consumers worldwide are losing trust in healthcare

WEBThe trend: Consumers around the world are losing trust in their healthcare systems and providers. That’s the starting point for the 2023 Edelman Trust Barometer: …

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US Aging Population Problems & Healthcare Issues

WEBThe majority (77%) of US adults over the age of 65 were members of a Medicare or Medicare Advantage (MA) plan in 2021. Only 4% in this age group were …

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Millennials and Healthcare

WEBReport Snapshot. Millennials are the largest US generation, making them a focal demographic. For healthcare marketers, now is the time to establish strong, …

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How AI in healthcare is making hospitals smart

WEBSeveral experts Insider Intelligence spoke with agree: A smart hospital triggers action. AI technology is integral to the hospital of the future. Smart hospital …

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Big Tech in Healthcare: Amazon, Apple, Google & Microsoft

WEBThe Big Four tech companies — Alphabet, Amazon, Apple, and Microsoft — are accelerating their pursuit of the healthcare market, and they’re starting to hone their …

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Health & Personal Care Leads Growth of US Ecommerce

WEBTOTAL ECOMMERCE Ecommerce sales growth in the US will accelerate a bit this year, growing 9.3% to $1.137 trillion. In 2022, total ecommerce sales surpassed $1 trillion for …

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IoT in Healthcare 2023: IoT Medical Devices & Companies

WEBThe global internet of medical things (IoMT) market is expected reach $187.60 billion by 2028, more than four times its worth in 2020 at $41.17 billion, …

Category:  Medical Go Health

healthcare cyberattacks increasing in 2023

WEBHealthcare organizations across the world averaged 1,463 cyberattacks per week in 2022, up 74% compared with 2021, according to Check Point Research.; US …

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Retail clinic use skyrocketed during the pandemic

WEBThe trend: Retail health clinic utilization saw the largest increase among all alternative sites of care between 2020-2021, according to new Fair Health data. Fair …

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Here's why Humana helped a kidney disease management startup …

WEBTech-enabled kidney disease management startup Monogram Health scored $160 million in Series B funding from investors including massive health insurer …

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