Econsultancy.com

How healthcare is being transformed by online self

WebWhether working in privately funded or national health services – it’s also clear that healthcare professionals are becoming just as digitally-savvy, using technology to …

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URL: https://econsultancy.com/three-trends-driving-digital-within-healthcare/

How digital is changing the pharma & healthcare industry

WebPrior to the pandemic, the digital health market was anticipated to experience a 9% annual growth rate between 2019 and 2026. Post-pandemic, that figure has been revised to …

Category: Health Go Health

Healthcare and generative AI: What are the emerging use cases

WebAccording to co-founder Paul Dereck, in just two days, 14.6K people used Glass AI to submit 25.7K queries, with users rating 84% of DDx and 78% of clinical plan …

Category: Health Go Health

Six takeaways for US healthcare in Mary Meeker’s 2019 Digital …

WebBetween 2015 and 2018, consumer adoption of digital health tools has risen across the board. Of the 4,000 Americans aged 18+ surveyed in 2018, 80% use online …

Category: Health Go Health

How value-based healthcare is changing pharma’s

WebEngaging healthcare professionals is an important factor in creating a value-based care system that is focused on delivering high-quality and cost-effective care to …

Category: Health Go Health

15+ examples of effective content marketing from healthcare brands

WebIBM’s content marketing strategy is a good example of this. This time I’m going to focus on the healthcare industry. Like it or not, healthcare is a highly competitive …

Category: Health Go Health

TikTok in healthcare: How should pharma marketers

WebImage: Shutterstock. Conversations about health are increasingly taking place on social media platforms. A 2022 report by Hall & Partners finds that 33% of …

Category: Health Go Health

AXA PPP’s Head of Digital on the challenge of creating

WebRichard Cooper, Head of Digital and Ecommerce at AXA PPP Healthcare, will be speaking at the Festival of Marketing 2018 on building brand trust through …

Category: Health Go Health

Four big digital trends set to impact pharma marketers in 2023

WebCowling also says that “in 2023, the priorities for most pharma brands are relevance and consistency over omnipresence.”. Essentially, this means that smarter …

Category: Health Go Health

The potential of AI therapy bots in mental health care

WebThis is where AI apps for mental health or ‘therapy bots’ come in. Designed to offer accessible, convenient and (often) free help, they aim to remove the …

Category: Health Go Health

Seven big challenges facing healthcare marketers

Web1. Digital underinvestment. By some estimates, healthcare spending in the US is close to 20% of GDP, but healthcare marketers aren’t funneling much of their …

Category: Health Go Health

How healthcare companies are getting creative to acquire data

WebRoche bought an EHR. Last month, Swiss pharma giant Roche announced that it is acquiring health technology company Flatiron Health for $1.9bn. Flatiron …

Category: Health Go Health

NHS digital transformation report highlights skills challenge facing

WebAt the same time as the Health and Social Care Committee published its digital transformation report, NHS England published the Long Term Workforce Plan: an …

Category: Health Go Health

How the pharma industry is embracing influencer marketing

WebThe pharma industry is increasingly embracing social media as a tool for influence – a term we are used to hearing in the context of fashion, beauty, or sport. But …

Category: Health Go Health

Why Instagram is the ideal platform for fitness brands

WebFor fitness brands, this means it is a low effort but a highly effective medium, allowing them to reach followers in moments of real-time need. This is most often a …

Category: Fitness Go Health

How Nike is striking the right tone with its response to Covid-19

WebNike stated that “these grants will support on-the-ground organisations that need it the most, such as health, social services and humanitarian organisations, food …

Category: Food Go Health

Babylon Health on customer engagement strategy and email design

WebBabylon Health works to avoid these silos itself by having teams own journeys rather than channels. For example, said Allan, the CRM team might own a six …

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Nine powerful breast cancer awareness campaigns

WebThe #ChangeAndCheck campaign encourages women around the UK to adorn the changing rooms of retail outlets with stickers depicting nine signs of breast …

Category: Health Go Health

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