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17 Best Ethical Marketing Examples That Melt Consumers’ Hearts

Web69% of consumers say they want brands that express their values. According to 2021-2022 surveys, 40% of Millennial and Gen Z consumers in the UK chose brands …

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Ethical Advertisements: Definition and Principles — Claspo.io

WebA good ethical advertisement represents the brand in a decent manner showcasing the product or service in a brand's specific tone of voice and sharing its …

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256 Trigger Words and Phrases in 2024 — Claspo.io

WebTrigger words can be positive or negative, designed to tap into readers' or listeners' emotions and encourage them to act. For example, some trigger words …

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How to Create A Pop-Up Survey: Tips and Examples — Claspo.io

WebNevertheless, there are alternative, frequently better ways to timing the survey. You can start by launching an exit intent pop-ups. The survey will start when the …

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Unique Selling Proposition Examples You Should Pay Attention To

WebIncluding a free trial is a deliberate move aimed at bolstering the confidence of potential customers and dismantling the last barrier to adopting the product. 10. Patch. …

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13 Upselling Techniques to Increase Sales — Claspo.io

WebWhen it comes to upselling techniques, it is better and easier to show people what they can get for a specific amount of money rather than simply asking them to buy …

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What To Sell On Shopify: 5 Best Products + 5 Niches

WebNiche Idea 1: Pet Accessories and Supplies. The pet industry is growing fast, and pet owners are eager to spoil their beloved pets. There are various pet products to …

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6 Psychographic Segmentation Examples in Marketing — Claspo.io

WebHere are psychographic segmentation examples in marketing to demonstrate how it works and why this approach is more beneficial. Example 1. Segmentation by …

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What is Conversion Rate Optimization (CRO): How To Get Started

WebOptimizing conversion rates is not about more traffic but rather working with your existing target audience. Regardless of the dominant promotion methods in your …

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What Is A Pop-up

WebYou most likely encountered three spellings during your Internet surfing: "pop-up," "pop-up," or "popup." Although they are consonant, they still differ in meaning. …

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13 Ideas for How to Upsell Your Customers and Increase Sales

WebWhat Is Upselling? Upselling is a tool that helps to increase the check and lead the customer to get more items or pick pricier ones. When analyzing a particular …

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10 Reasons That Your Conversion Rate Is So Low — Claspo.io

WebReason 1. Your Website Isn't Mobile-Friendly. More than half of all users use their phones to find information, shop, or talk with their friends and relatives. According to …

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How to Create An Effective Video Pop-up

WebStep 5. Edit the design and text of your video pop-up. In this example, we removed the email input field, added a button redirecting to the product, and changed the …

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How Much Does Lead Generation Cost

WebIn 2021 the average cost per lead was $198. But this number may be useless for evaluating lead generation costs. All because lead costs vary significantly …

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Giving Tuesday: 17 Ideas In 2023 — Claspo.io

WebThe idea of the Giving Tuesday campaign is to dedicate a day to giving in all its forms: money, time (volunteering), blood, food, objects, etc. Each participant is thus …

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21 Amazing Newsletter Signup Examples for Your Inspiration

WebIn some cases, adding white space around the button increased the conversion rate by an impressive 232%, and larger size and darkening of the button …

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17 Confirmation Email Templates with Examples — Claspo.io

WebExample № 1. Thank you for subscribing. The way you greet new subscribers might reveal a lot about your brand. Additionally, the first line of the BuzzFeed …

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Top 35 DTC Brands in 2023 — Claspo.io

WebThe Top 35 DTC Brands of 2023. To boost your inspiration, we’ve prepared a list of the 35 best DTC brands whose examples can give you ideas on how to get your …

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