Brand.psu.edu

Homepage Penn State Brand Book

WEBPenn State. Our brand is the essence of who we are and everything we do to fulfill our mission of research, education, and service. This brand toolkit will help University …

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URL: https://brand.psu.edu/

University Mark and Shield Penn State Brand Book

WEBSince 1907, the Nittany Lion has served as a central figure for Penn State. The Nittany Lion Shrine—sculpted by Heinz Warneke in 1942 as a gift from the class of 1940—is easily …

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Who We Are Penn State Brand Book

WEBThe community that all understands that hard work, humility, and humanity is a shared ideal aligns us under “We.”. And in the most natural way, without hyperbole, guile, or bravado, …

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Design Essentials Penn State Brand Book

WEBDownload. 3A Design Essentials // Brand Aesthetic. The collage of images below represents what we aspire to communicate through all brand photography and …

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University Stationery Penn State Brand Book

WEBIn addition to the messaging and design resources available, the tools here were created to help enhance and supplement the Penn State brand. Our editorial standards ensure …

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Other University Symbols Penn State Brand Book

WEBApp Icon Option 1. App Icon Option 1: A complete Penn State vertical 1 or vertical 2 mark helps to convey a credible, university-produced app. App Icon Option 2. App Icon Option …

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Other University Symbols Penn State Brand Book

WEBComplex Faceted Lion with ‘S’ Curve in black: Full Body, Torso, Head (CMYK, RGB). Also available in white Nittany Navy, and Beaver Blue. Nittany Lion Paw Print. The Nittany …

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Master Downloads Penn State Brand Book

WEBMaster Downloads. For your convenience, all available downloadable resources have been collected here. Download individual resources by clicking on the links below or download …

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Other University Symbols Penn State Brand Book

WEBVisual IdentityStandards. Visual Identity. Standards. Visual identity is the single most important visual element of our brand. Diligent use of the standards and requirements …

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Color and the Mark Penn State Brand Book

WEBColor and the Mark. Color is an important component of Penn State’s visual heritage. Our University mark and shield retain the traditional dark blue, referred to as PSU Dark Blue, …

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Editorial Standards Penn State Brand Book

WEBEditorial Standards in Marketing vs. Penn State News Materials. The University follows separate standards for marketing and news materials: News releases and stories …

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Templates Penn State Brand Book

WEBThe collage of images below represents what we aspire to communicate through all brand photography and videography. The use of lighting, long lenses, purposeful composition, …

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Brand Architecture Penn State Brand Book

WEBBrand architecture is a powerful tool that allows us to connect the many entities within our University in a clear, logical manner. We achieve this by creating a system for entities …

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University Stationery Penn State Brand Book

WEBAll university units, including programs, centers, and institutes administratively aligned with Penn State, will use official University stationery that includes letterhead, envelopes and …

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Templates Penn State Brand Book

WEBOur design toolkit is inspired by our personality, identity, and heritage—from nods to University history in colors like Old Coaly and Original 1887 to geometrics inspired by …

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