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America’s Hospitals Have a Choice: Compete in the Health …
WEBAmerica’s Hospitals Have a Choice: Compete in the Health Information War, or Lose. America's top hospitals are competing with each other to become our digital source of health information via search. So why are certain hospitals winning large patient audiences within this shifting digital landscape, while others are not?
Actived: 1 days ago
How to Meet the New Need for Digital Healthcare
WEBThe COVID-19 pandemic, along with new emerging technological advancments has completely reshaped the face of healthcare. All around the country, and the world, people are looking for healthcare options that are both informative and easily accessible. Gone are the days spent counting the hours in hospital waiting rooms or fighting for last minute …
The Digital Healthcare Revolution
WEBWe dive into virtual, hybrid, and in-person care and the ways you can stay up-to-date in the healthcare industry's competitive landscape and provide the best possible patient experience. At Boston Digital we surveyed 500 people to understand how consumers interact with healthcare online, their challenges, and their wants and needs for a better
4 Tips for Patient-Friendly Websites and Portals
WEBThe web has become an increasingly popular source of medical information for today’s patients. In fact, 80% of consumers have searched for a health-related topic online – a jump of 18% from 2001. With such high rates of online visitors, it’s evident that health care institutions should focus their efforts on building patient-friendly websites and …
A Digital Performance Analysis of America’s Top 20 …
WEBAmerica's top hospitals are competing with each other to become our digital source of health information via search. So why are certain hospitals winning large patient audiences within this shifting digital landscape, while others are not?
Digital Healthcare Revolution
WEBVirtual health has become synonymous with other emerging healthcare nomenclature – telemedicine, telehealth, digital health, connected health – and more. Here are various technologies critical to enabling the next generation of care models: virtual, hybrid, and in-person care. We are seeing the network of technologies beginning to converge
The Impact of Artificial Intelligence on Healthcare
WEBWhat is Healthcare AIHealthcare AI encompasses the integration of artificial intelligence and related technologies such as machine learning, natural language processing, and deep learning in various aspects of the healthcare industry. This emerging field has the potential to revolutionize patient care, diagnostics, personalized treatment plans, and …
The Target Audience Shift: Marketing Directly to Patients
WEBThe direct-to-patient strategy focuses on marketing to the end consumer, who is tasked with medical decisions. In this way, the healthcare industry can communicate and engage with patients without healthcare providers acting as a middleman. The direct-to-patient strategy is a pivotal shift in the industry. You can refine your marketing strategy
The Top 3 Digital Marketing Channels for Healthcare
WEBHealthcare marketing begins with your website, it serves as the hub of your digital marketing efforts. Both Google and your patients place a high value on content, presentation, and accessibility. If the site is not mobile-friendly or provides relevant content quickly, users will move on. In our new healthcare climate, convenient care is king.
AI Chatbots Impact On The Future Of Patient Journeys
WEBIn recent years, artificial intelligence (AI) has made significant strides in various industries, including healthcare. The use of AI chatbots has emerged as a promising tool to enhance the patient experience in the medical field. When used in the healthcare field, AI chatbots will impact the patient journey all the way from discovery to follow-up and even …
The Digital Transformation Is A Powerful Driver of Success for The …
WEBThe recent digitalization has had a profound impact on all aspects of our lives. In fact, it’s been called the fourth industrial revolution – and with good reason. This shift is transforming how we live, work, and interact with the world around …
5 Things You Need to Know About Consumer Social Media Habits
WEBTakeaway #5: Build a community. Make sure you understand your audience. 54% of consumers will unfollow a brand if they feel the content isn’t relevant to them, 38% will unfollow if they do not agree with a company’s values, and 34% will unfollow if the content is boring. It is easy for a company social media account to become bogged down
Less is More: The Truth About Impressions & Paid Media
WEBWe collaborated with our client to build new campaigns that were centered around the specific needs of each of our target audiences and, although impressions decreased by 58.8%, our new campaign strategy improved their conversion rate from 3.5% to 8%. In addition, our work delivered 54% more unique leads to the hospital network at a 40% …
The Science of Color in Web Design
WEBThe Science of Color in Web Design. Jaime Escott - 4 Min Read. Color scheme is paramount when it comes to branding. Whether you want to increase quality, success, thought leadership, or establish credibility color can help you do it all. The question is: how do you create a color scheme that highlights your brand, resonates with your audiences
How The Health Science Industry Is Streamlining Content Approval
WEBWhat is Veeva Vault PromoMats?Vault PromoMats DAM solution is part of Veeva Vault, an end-to-end content management platform and suite of applications specifically built for the life sciences industry. This tool allows companies to streamline the creation, review, approval, and distribution of compliant promotional materials efficiently while adhering to …
Officials: Consumers Don't Trust Tech
WEBFor years, tech has been the nation’s most trusted sector — by a long shot. But after more than a year of conducting our daily lives over Zoom and becoming increasingly reliant on devices for human connection, people have begun to lose their faith in the technology sector at a significant pace. Now, with distrust posing a threat to the market and …
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