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How to Conduct Market Research in Healthcare IntelliSurvey

Healthcare market research determines the viability of new medical products or services through primary and secondary sources. Primary sources consist of interviews, focus … See more

Actived: 5 days ago

URL: https://blog.intellisurvey.com/ultimate-guide-to-market-research-healthcare

AI In Healthcare: A Glimpse Into American Perspectives

WEBAs the healthcare sector embraces a wave of technological advancements powered by Artificial Intelligence (AI), it is imperative to understand the diverse …

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10 Types of Survey Response Bias and How to Minimize Them

WEBEmphasize the importance of honest responses. Do not ask for personally identifiable information. 2. Acquiescence Bias. Acquiescence bias, also known as the …

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AI in Healthcare: 4 Takeaways from Recent Consumer Research

WEBArtificial intelligence (AI) is on the rise across various industries, and the healthcare sector is no exception. From machine learning for disease diagnosis to apps …

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Using Brand Tracker Studies to Measure Brand Health

WEBEvery customer touchpoint with your brand or your competitors is a potential place for brand affinity to fluctuate. Using a brand tracker study to measure your brand's …

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A Guide to Competitive Benchmarking

WEBStep 4: Gather Your Data. Collect data from various sources to acquire insights about your competitors. These sources may include industry publications, …

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What Is a Brand Funnel

WEBFebruary 22, 2023. A brand funnel is a concept in marketing that explains the journey a customer takes from first encountering your brand to making a purchase. In a brand …

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How to Ask Gender Questions in Online Surveys (With Examples)

WEBWrite-in options accommodate respondents who do not identify with the pre-defined gender choices. The wording of write-in options is critical to avoid confusion or a …

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Collaborative Design & Programming: AI in Healthcare Survey

WEBThe AI revolution is touching all industries and, in particular, healthcare. As IntelliSurvey builds out its Healthcare and Life Sciences practice, a cross-functional …

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How Different Generations Feel About Remote Work: A Study

WEBIn the landscape of modern employment, remote work has emerged as a defining trend over the last five years. As the workforce adapts to the virtual office …

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Trust in the Time of COVID-19

WEBThe results of IntelliSurvey’s March 27, 2020 survey among a representative sample of 1,025 adults in the U.S. reveal that overall, most Americans have high levels …

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Life in the Time of COVID-19: Trust in the WHO

WEBThe results are in for the fourth installment of IntelliSurvey’s “Life in the Time of COVID-19” survey. The survey fielded in the United States weekly between March …

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COVID-19: What’s your biggest concern

WEBHowever, when the results to this question are examined by race, significant differences can be seen between White and Black respondents. As seen in the following …

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How to Write Effective Survey Screening Questions IntelliSurvey

WEBWriting effective survey screening questions is a critical step in ensuring the success of any market research project. Screeners help you filter out respondents who …

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Attitudes in the Time of COVID-19

WEBIntelliSurvey’s first installment in its “Life in the Time of COVID-19” online survey series, conducted on March 27, 2020 among 1055 adults in the U.S., offers a …

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Creating Perceptual Maps From Survey Data

WEBCreating perceptual maps from survey data is a valuable technique utilized in market research to gain insights into how customers perceive brands, products, or …

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COVID-19: Is there a Silver Lining

WEBAs the COVID-19 virus continues to spread around the world, the number of confirmed cases is currently approaching 4 million, and the death toll from the pandemic …

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A Simple Case of Overstatement

WEBThe beginning of a new year often marks a time for fresh starts and personal growth. According to a recent survey of 1,000 US adults (conducted Oct 23, 2023) on …

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Remote Work Happiness: Part-Time vs Full-Time Survey Results

WEB17% of the U.S. workforce works part-time, according to the Bureau of Labor Statistics.The group represents a critical portion of the total workforce, and in a recent …

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