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Content Marketing During a Pandemic: Lessons Learned

WEBContent Marketing During a Pandemic: Lessons Learned. The COVID-19 pandemic has turned the world as we know it on its head. Companies' strategies for doing business …

Actived: 8 days ago

URL: https://blog.influenceandco.com/what-ico.-has-learned-from-marketing-during-the-pandemic

4 Ways to Overcome Today’s Biggest Inefficiencies in Content …

WEBThis article was originally published on Advertising Week.. Marketer or magician? These days, it’s difficult to tell the difference. After all, about two-thirds of marketing teams say …

Category:  Health Go Health

3 Tips to Communicate Authentically in Times of Crisis

WEBThis column was originally published on Entrepreneur on Nov. 25, 2020.. Times of crisis naturally lead to stress, and in the workplace, a surefire way to heighten that stress is …

Category:  Health Go Health

4 Ways to Jumpstart Your Content Strategy Next Quarter

WEBAbout Maya Szydlowski Luke. Social media is my happy place. My best days are spent discovering trends about coffee, health, content strategy, and fashion, 140 characters at …

Category:  Health Go Health

How to Use Topic Clusters for SEO Content Marketing Strategy

WEBSo now that you understand what topic clusters are and how they can benefit your content marketing strategy and SEO, you can put that knowledge into action. Here are eight …

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What It's Like to Work at Influence & Co.

WEBAt Influence & Co., it’s not unusual for employees at all levels — including executive team members — to talk openly about needing and taking mental health days. In addition to …

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Your Deadline Is Quickly Approaching: 4 Tools for Coming Up …

WEBThis simple tool will help you discover alternative angles for a topic so you can make that 5 p.m. deadline without fail. 4. LinkedIn. With the growing number of group discussions on …

Category:  Health Go Health

5 Controversial Topics You Shouldn't Be Too Scared to Address in …

WEBAbout Frances Gordon. I’m a travel nerd at heart and love talking about health, the nonprofit world, CSR, and entrepreneurship. When I’m not working, you’ll find me …

Category:  Health Go Health

The Funnel and the Flywheel: How to Use Content Marketing to …

WEBWhile the marketing funnel represents the stages a person needs to go through to become a customer, HubSpot's flywheel model focuses more on long-term growth and continued …

Category:  Health Go Health

How to Improve Your Chances of Ranking for High-Competition …

WEBBelow are four methods designed to move you up the ranks for hard-to-earn keywords. 1. Work on getting rich, high-quality backlinks. The more relevant backlinks …

Category:  Health Go Health

The Future of Content Marketing Is Outside the Marketing …

WEBSince content marketing burst onto the scene about eight years ago, many marketers have thought of it as one piece of their company's overall marketing strategy. A big reason …

Category:  Health Go Health

Pass the Kale: Your Content Strategy Needs a Cleaner Diet

WEBQuality ingredients are essential to the overall health of your content. Use these actionable tricks to keep your content fresh and engaging.

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4 Questions to Evaluate Your PR Agency’s Performance

WEBTraditionally, high-profile publications were the yardstick by which PR measurement happened. The aim was visibility, no matter what. Even if you didn’t get a single lead …

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21 Tools to Make Every Busy Entrepreneur’s Life Easier

WEBSubscribe. Join 35,000+ other marketers and get the latest content from Influence & Co.

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Hashtag Overload: Why Your Customers Think You’re Annoying

WEBThe only thing your customers are thinking when they see a timeline stuffed with hashtags is that your brand looks spammy — and no one wants to work with a spammy business. …

Category:  Health Go Health

4 Ways Managers Can Motivate Employees to Contribute Content

WEB3. It Extracts New Insights. Encouraging employees from every department to contribute extracts unique insights that your one writer or marketer doesn’t have. Former jobs, past …

Category:  Health Go Health

5 Leaders Share the Unusual Ways They Generate Ideas for Content

WEBTo come up with ideas for how to spark ideas for creative content, we polled clients and other content creators to learn how they find inspiration.

Category:  Health Go Health

How 4 Departments Can Amplify Your Content Marketing ROI

WEB• Market your content with paid content distribution. Paid distribution falls under three main categories: paid search, paid social media, and content distribution. Each platform has …

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Content Marketing Tips for Hospitality Companies Facing …

WEBThe hospitality industry can fall victim to so many outside forces that reduce business. Whether you're a hotel booking software company, an online marketplace for lodging …

Category:  Health Go Health

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