Blog.gwi.com

Charting Women’s Health Trends In 2024 GWI

WEBIn the US, women’s concerns about their personal health have climbed 25% since Q2 2020. This upward curve is particularly noticeable among Black/African …

Actived: 9 days ago

URL: https://blog.gwi.com/trends/womens-health-trends/

Wellness Trends To Have On Your Radar In 2024

WEBSince the end of 2020, we’ve seen upticks in various health conditions, with more Americans saying they’ve experienced or are currently experiencing chronic or …

Category:  Health Go Health

Social media and the changing healthcare industry

WEBSocial is a key shortcut to health and lifestyle advice, but serious topics are treated differently. Almost 1 in 4 said they turn to social media when researching …

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Breathe In and Read On: The Latest Insights on Mental Wellbeing

WEBFollowing our blog on the mental health campaigns that made a difference, and with mental health awareness week underway in the U.S., here are the most …

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The Biggest US Consumer Trends for 2023

WEBThis year we’re introducing five US trends that we’re convinced will shape the lives of American consumers in 2023. Each topic has data from our unique data sets, …

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What People Think Of The Body Positivity Movement

WEBWhat people think about body positivity. Body positivity is helping the fashion industry meet its inclusivity goals, but it could be executed even better. The movement …

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16 of the best marketing campaigns to know in 2024 GWI

WEB2. Flo Health. Flo Health is the world’s most popular female health app. Over 300 million women have downloaded Flo, and 55 million use it on a monthly basis.. …

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The biggest COVID-19 trends that are here to stay

WEBOn May 5th 2023, the World Health Organization officially declared the end of Covid-19 as a global health emergency. This closed a chapter that began in January …

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Food for thought: A deep-dive into consumer diet preferences

WEBOur data shows that regardless of consumer diet preferences, sustainable packaging should be brands’ top priority. It’s desired by 58% of meat-free consumers …

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Get down with the kids: 4 trends in decline for Gen Alpha

WEB3. Ongoing activism and online behavior. Gen Alpha kids are well-versed and forward-thinking when it comes to social issues. They’re more inclined to believe that …

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The Next Gen:Stats & Data on Kids' Relationship with Video …

WEBThe key takeaway is that gaming is a closely integrated, regular part of kids’ lives. Just over 70% of gamers aged 8-15 say they play video games most days or every …

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Top 5 Social Issues US Consumers Care About

WEBWith 91% of NFL fans saying that looking after mental health is somewhat or very important, getting the conversation going is crucial. 2. Diversity, equity, and …

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Persona spotlight: the modern insurance buyer

WEBAPAC’s most distinctive type of insurance is life insurance, with insurance buyers twice as likely as the average to have purchased this in the last 3-6 months. And …

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Wearable Tech & Consumers' Wellbeing

WEBWellness is front-of-mind for consumers. Globally, usage of health and fitness apps is on the rise. In 2012, 11% of internet users said they used a health and …

Category:  Fitness Go Health

7 killer ad campaigns driven by consumer insights

WEB7 ad campaigns driven by consumer insights. The AA: Putting the emotion back into motoring. The Big Issue: Change your coffee, change the world. Whirlpool washing machines: Putting care front and center. Gorillas: Laughing along with what London wants. KFC: Love at first bite.

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5 Mental Health Campaigns That Are Making A Difference – GWI

WEBIn any given week in the UK, 1 in 6 people report experiencing a mental health problem like anxiety and depression. On a global scale, the World Health …

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Baby Boomers & Tech

WEBAs of Q1 2021, our GWI USA dataset shows that 36% of baby boomers say they feel confident in using new technology – a 10% increase on Q2 last year. They also …

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Gen Z In Asia GWI

WEBGen Z trends in Asia/APAC: 1. Living at home is the new norm. The average Gen Z in APAC is single, a student, without children, and lives with their parents. While …

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