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How to align SEO and SEA for the best results & max reach

Organic search engine optimization and search engine marketing co-exist but also separately. SEA should be used whenever organic results are not (yet) achieved for certain keywords, or to secure a place at the top – even before the organic search results. SEO should … See more

Actived: 5 days ago

URL: https://back2marketingschool.com/seo-and-sea/

Complete list of all 148 LinkedIn industries [2024]

WEBBusinesses are divided into LinkedIn industries, which consist of main categories and subcategories. Currently, (as of February 2024), the LinkedIn industry list consists of a …

Category:  Health Go Health

Honest Full SEMRush Review (No Affiliate Link)

WEBWhat is SEMRush? SEMRush is an online tool that helps digital marketers with SEO, content marketing, advertising, and social media. The main focus is organic growth by …

Category:  Health Go Health

SEMRush vs Rank Tracker: Which tool is better

WEBOn this front, both SEMRush and Rank Tracker perform wonderfully. They analyze overall site health, missing information (meta descriptions, title tag, image alt attributes, etc.), …

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Cross linking your website with internal SEO links

WEBInterlinking, internal links, or cross linking refers to the process of linking pages on your website with each other. The cross links have meaningful anchor texts to encourage …

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SEMRush vs SE Ranking: Which SEO Tool is better

WEBPricing. Though SEMRush offers more in-depth analysis and SEO functions when compared to SE Ranking, it comes at a significantly higher cost. SEMRush has three …

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What is an SEO Project Manager

WEBThe SEO project manager is responsible for SEO strategy, implementation, and adjustment of search engine optimization. They often report to the marketing director, marketing …

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Ubersuggest vs SEMRush: Which is better

WEBSEMRush is quite a bit more expensive than Ubersuggest with a starting monthly fee of roughly $120. Annual plans are cheaper, but not by much. But don’t let that price …

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4 areas of website optimization for more reach & leads

WEBOptimize tech set-up and measurability of a website. Nowadays, certain standards are required like a secure connection via HTTPS protocols. Your website should definitely …

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What is an Image Alt Tag and what do I need to consider

WEBAn Alt Image tag should definitely be used to include relevant keywords to describe the content of the image for search engines. However, it should not be “keyword stuffed” but …

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What is Ambush Marketing and Advertising

WEBAmbush marketing is a form of advertising that seeks to take advantage of the publicity surrounding a major event or campaign. This can be done in a number of ways, but …

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The 5 Principles of Advertising Back2MarketingSchool

WEBAdvertising activities are subject to five principles: Truth, Clarity, Originality, Effectiveness, and Profitability. Especially the first two, truth and clarity, can have legal consequences. …

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Shopify Meta Description: How to increase SEO and Sales

WEBYou should add your targeted keywords in the following areas to boost your Shopify SEO: Page SEO Title tag. Headlines (in HTML code classified as <h> tag) Organically in the …

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Squarespace sitemap XML FAQ Everything you need to know

WEBSquarespace creates and updates your sitemap automatically. You can’t access the Squarespace sitemap.xml manually. If you find any errors in the sitemap you should …

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Most popular Funny Hashtags for Instagram Battle [2024]

WEBMost funniest hashtags in 2024 compared to 2021. All data is based on Instagram’s posts per hashtag. Some hilarious hashtags haven’t cut the 1 million posts mark yet to be …

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Google My Business for Shopify Stores 6 Benefits (2024)

WEBSix benefits of Google My Business for Shopify stores. If you have a local store and also sell products online Google My Business is a must-have in your marketing strategy. If you …

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