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Publicis Health Media Chief On Why Health Is The Next Big Thing

WEBHealthcare and advertising is a complex pairing because of a variety of regulations around consumer targeting. While the sector has been slow to adopt programmatic, Publicis’ …

Actived: 4 days ago

URL: https://www.adexchanger.com/agencies/publicis-health-medias-president-health-is-the-new-green/

How Targeted Health Care Marketing Can Help Marginalized

WEBConversely, better representation of marginalized voices in health care advertising can help the industry target underserved consumers with ever greater …

Category: Health Go Health

How A Focus On Quality And Discipline Revived Healthline Media

WEBWednesday, April 17th, 2019 – 12:04 am. SHARE: Healthline Media embarked on the road to recovery by taking a content-focused approach to health information. The profitable …

Category: Health Go Health

Health Care Marketing Moves From Multichannel To Omnichannel

WEBTogether with data and marketing technology, content is the linchpin for enabling these always-on omnichannel consumer experiences, for these are the only …

Category: Health Go Health

Health Care Marketing Must Adapt To Grow AdExchanger

WEBHealth Care Marketing Must Adapt To Grow. By Hana Yoo. Monday, April 24th, 2023 – 10:12 am. SHARE: An interview with Albert Thompson Managing Director, …

Category: Health Go Health

Concerns About Advertising Using Health Data Are Rising. Where …

WEBSHARE: At 26 years old, the Health Insurance Portability and Accountability Act (HIPAA) is the most mature and comprehensive health data protection law in the …

Category: Health Go Health

How This Startup Markets Accessible Health Care To Latinx Patients

WEBAn ounce of prevention. According to a 2022 Pew Research Center study, Latinx and Hispanic Americans have the highest uninsured rates of any US racial or …

Category: Health Go Health

Everyday Health And Videology Aim To Unlock Hard-To-Reach …

WEBVideology and Everyday Health will have a small dedicated team stationed at the publisher’s office to support rollout. Because of the tight regulatory compliance …

Category: Health Go Health

For Health Care Brands, Getting To Doctors Is Good For What Ails …

WEBEvery year competition goes up for the limited number of medical residencies in the United States. But that’s nothing compared to marketers’ intensifying …

Category: Medical Go Health

Must Hospitals Rethink The Meta Pixel

WEBThe Markup tested the sites of 100 top hospitals in America and found 33 of them sent health data (including the reason for an appointment) with the Meta Pixel …

Category: Health Go Health

AI Is Transforming Customer Experience Across Industries – But …

WEBA recent GlobalData analysis revealed that, in 2015, just four pharma companies were working with an AI vendor. But by 2020, that number rose to 27 – an …

Category: Health Go Health

Winning Minds With Targeted Health Care Marketing

WEBBy Hana Yoo. Friday, April 14th, 2023 – 1:30 am. SHARE: An interview with Andy Semons Founder and Strategic Planning Partner. This piece is part of a series on targeted health …

Category: Health Go Health

Tackling The Challenge Of Healthcare Marketing In CTV

WEB“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. The connected TV streaming boom is drawing a traditionally …

Category: Health Go Health

Meet Freshpaint, The ‘Recovering CDP’ That Pivoted Into Privacy …

WEBLast year, when the Federal Trade Commission started cracking down on digital health companies for sharing personal information with third parties (without …

Category: Health Go Health

WebMD Parent Company Internet Brands to Acquire PulsePoint

WEBWebMD and Medscape parent company Internet Brands is set to acquire PulsePoint, a New York-based programmatic platform focused on healthcare marketers. …

Category: Health Go Health

Call It Consumer Health; The Rise (-ish) Of The Media Agency

WEBHere’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.. Clean Bill Of Health? Everyone knows the infamous anecdote of a young …

Category: Health Go Health

Why Women’s Health Is Hit Hardest By Facebook’s Ad Approval …

WEBIt’s nearly impossible to say “women’s sexual health” and “brand-safe” in the same sentence. Achieving brand safety on social platforms through algorithmic …

Category: Health Go Health

Men’s Health Selling Native Ads Direct With Sharethrough

WEBMen’s Health is selling mobile native advertising campaigns directly to advertisers using Sharethrough. The move is part of an expansion in Sharethrough’s …

Category: Health Go Health

Publicis Divests Health Care Business To Drive Growth

WEBPublicis Groupe will divest part of its health care unit, Publicis Health Services (PHS), to restore its balance sheet and focus on the strategic growth areas of …

Category: Health Go Health

First Media: Why A Cable Network Pivoted To Social Video

WEBThe company behind a cable channel for babies has built a thriving branded content business on social media. The against-the-grain strategy comes as many digital …

Category: Health Go Health

PROGRAMMATIC I/O 2021

WEBThank you for joining us at PROGRAMMATIC I/O New York. Mark your calendars for next year’s event. October 17-18, 2022. Actionable takeaways MARKETERS, AGENCIES, & …

Category: Health Go Health

PROGRAMMATIC I/O 2023 NEW YORK AdExchanger

WEBThe world leader. Programmatic I/O New York is the industry conference more data-driven professionals choose to further their digital marketing and advertising …

Category: Health Go Health

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