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Top trends healthcare marketers will face in 2022

WebClearly, a hyper competitive environment will increasingly put stress on creative, customer service, pricing, field marketing and sales and more in 2022. 4. …

Actived: 5 days ago

URL: https://adage.com/article/marketing-news-strategy/4-major-2022-trends-facing-healthcare-marketers/2389086

How OTC brands can find opportunities in the doctor’s …

WebFounded 30 years ago by several former Procter & Gamble executives, clients like P&G trust PatientPoint to provide a category-exclusive approach to owning the …

Category:  Health Go Health

How gym chains are tempting members back following …

WebAfter health club revenue fell 58% in 2020, chains like Planet Fitness are connecting with members in new ways. By Adrianne Pasquarelli. Published on March 22, …

Category:  Fitness Go Health

Social health: The future of healthcare marketing Ad Age

WebAbout. Health Union, with the recent acquisition of WEGO Health, maintains the largest team of experts, patient advocates and healthcare leaders dedicated to social …

Category:  Health Go Health

Top 10 video ads that inspire consumers to cope with the …

WebPublished on January 14, 2021. With no true end to COVID-19 in sight, wellness brands are uniquely positioned to create positive change amid a tireless pandemic. Recent data on …

Category:  Health Go Health

Healthcare Marketing Impact Awards, 2023 winners Ad …

WebThese creative, purposeful campaigns brought attention to health care issues and the companies trying to improve patient care. Published on November 13, …

Category:  Health Go Health

Pfizer awards global account to Publicis and IPG Ad Age

WebPfizer rose to a new level of prominence as one of just three main providers of the COVID-19 vaccine and booster shots. Now, as emergency restrictions have eased …

Category:  Health Go Health

EmblemHealth Empowers New Yorkers to Take Action in …

WebCrucial health routines have often been set aside under the weight of the pandemic. As New York’s energy starts to build back, EmblemHealth is working to …

Category:  Health Go Health

Healthcare Marketing Impact Awards Ad Age

WebSeptember 05, 2023. Honoring the most impactful, creative advertising and marketing campaigns in health care. Learn more. Presented by Modern Healthcare and Ad Age, …

Category:  Health Go Health

How Brands Should Be Marketing Wellness to Women

Web5. Missing the opportunity to teach. Traditional advertising is just one piece of the puzzle for marketers in the health and wellness space -- the way to drive true …

Category:  Health Go Health

What Gen Zers want from health and wellness brands

WebImportance of mental health to Gen Z. Bubble gives its over 25,000 brand ambassadors the “space every day to talk about their mental health, to talk about what’s …

Category:  Health Go Health

VMLY&R creates global health exec role to revamp creative …

WebHealth. Aleda Stam. Aleda Stam is a senior reporter at Ad Age, covering creative and media ad agencies. She has a passion for the intersection of marketing with …

Category:  Health Go Health

How mental health brands are marketing amid COVID burnout

WebAdrianne Pasquarelli is a senior reporter at Ad Age, covering marketing in retail and finance, as well as in travel and health care. She is also a host of the …

Category:  Health Go Health

Dignity Health's Latest 'Found Footage' Ad Is Super Cute

WebDignity Health's "Hello Humankindness" campaign, which specializes in using "found footage" from the internet to illustrate touching real-life moments of human …

Category:  Health Go Health

Conformis, Healthcare Marketing Impact Awards 2023 Ad Age

WebPublished on November 13, 2023. The manufacturer’s first-ever television campaign featured two talking knees sharing their feelings about upcoming surgery. Conformis is …

Category:  Health Go Health

Will Harry and Louise Succeed for the Other Side

WebNEW YORK (AdAge.com) -- Harry and Louise, the ad couple who helped derail Bill Clinton's push for health-care reform in the early '90s, are back, and this time …

Category:  Health Go Health

McCann Health, Healthcare Marketing Impact Awards 2023 Ad Age

WebMcCann Health wins Print/Out-of-Home Campaign of the Year, gold, advocacy, Healthcare Marketing Impact Awards 2023. By Jack Neff. Published on …

Category:  Health Go Health

Why Super Bowl viewers will see more health and wellness …

WebAdrianne Pasquarelli is a senior reporter at Ad Age, covering marketing in retail and finance, as well as in travel and health care. She is also a host of the …

Category:  Health Go Health

Pfizer moves most of its creative duties to Publicis from IPG

WebPublished on March 27, 2024. Pfizer highlighted its corporate brand in a Super Bowl ad earlier this year. Pfizer is moving the majority of its creative brand duties from Interpublic …

Category:  Health Go Health

Adorable Baby Horse Alert! Dignity Health Is Back With More …

WebThe latest spot in Dignity Health's "found footage" campaign, in which it uses clips derived from the internet to demonstrate real-life examples of human kindness, features a super …

Category:  Health Go Health

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