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23 Marketing KPIs to Measure Campaign Success

A KPI, or Key Performance Indicator, is a numeric value that measures your performance in a specific area. You can use KPIs to evaluate the success of individual campaigns or your marketing efforts as a whole. For instance, brand awareness isn’t a … See more

Actived: 9 days ago

URL: https://www.activecampaign.com/blog/marketing-campaign-kpis

How to Build an Online Community (And Why It's Important)

WEBSlack is a team collaboration app that swept through the tech world. In 2015, Slack introduced user groups, and became a useful tool to build online communities. At …

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Channel Strategy: Definition, Benefits, & Getting Started

WEBA channel strategy refers to a business’s plan and approach to reach its target audience through various distribution channels. It involves selecting the most effective channels …

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KOLs: Why You Need Key Opinion Leaders in Your Marketing

WEBWhy You Need Key Opinion Leaders in Your Marketing Strategy. Rachel Burns. Word of mouth is one of the most powerful tools in marketing: According to …

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Check your domain reputation with Google Postmaster

WEBPoint your cursor to one of your verified domains. To the right of the domain, click "More⋮". Click "Manage Users." Click "Add +" on the bottom-right. A modal pop-up …

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“Know Your Audience” is a Lie, But it Still Matters

WEBKnow your audience. KYA. Every marketing blog post in the history of the world has “know your audience” in it somewhere. But…it’s kind of a lie. Don’t get me …

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Cambiati finds digital wellness with ActiveCampaign

WEBActiveCampaign’s ease of use and integration offers a huge difference that Rebecca and her co-founders have noticed since switching. Before, Cambiati’s relationship with …

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How to Become a Life Coach: 8 Steps to Build Your

WEBStep 2: Find your coaching niche. Life coach is an umbrella term. To find your place as a life coach you need to choose a niche, or specific area of focus. A niche …

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The 7 Best Scheduling Software for Small Businesses

WEBAppointlet. G2 Rank: 4.4/5 stars. Appointlet is a powerful scheduling software that is a great choice for businesses that require an efficient appointment booking system. The …

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The 10 Types of Stakeholders That You Meet in Business

WEBEach of the types of stakeholders in a business are categorized in 3 ways: Internal or external. Primary or secondary. Direct or indirect. Internal stakeholders are, …

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Marketing Automation for the Healthcare Industry

WEBCustomer Experience Automation fuels your practice’s growth with automated 1:1 communications through the entire customer lifecycle. Unlike legacy tools like marketing …

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7 Welcome Email Examples to Help You Write Your Best

WEBAccording to the First Impressions Email Marketing Study conducted by Ciceron, only 39% of brands send a welcome email. Despite that, according to …

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Email Click-Through Rate: What Is CTR (and How to Improve It)

WEBDivide that by the number of emails delivered. Multiply that number by 100 to get a percentage. Voila! You have your email click-through rate. Here’s the email CTR …

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60+ Newsletter Ideas You Can Use to Engage Your Readers

WEBStep-by-step, in-depth guides are incredibly valuable resources—a great thing to send in your newsletter. 2. Blog posts. Newsletter idea number 2: Share your blog posts with the …

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7 Best Opt-in Email Examples & the Perfect Places to Use Them

WEBHeader. First impressions are everything, and having a form above the fold will be one of the first impressions a visitor has on that page. Like the sidebar, this is …

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33 Common Sales Objections (& How to Handle Them)

WEB33 Common Sales Objections (and How to Handle Them) “I need some time to think about it.”. “It’s too expensive.”. “Just send me some information.”. If you’ve ever …

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The 7 Best Lead Management Software for 2024

WEBPipedrive. G2 Rank: 4.2/5 stars. Due to its user-friendly interface and powerful features, Pipedrive is highly regarded as one of the best lead management software options for …

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Welcome Email Series: A 6-Email Welcome Sequence You Can Steal

WEBEmail 6: Ask for feedback. Now that clients are fully onboarded, their feedback can help Sarah improve her business—and retain clients at risk of dropping …

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How to Measure CRM Success (Plus 13 Metrics You Should Know)

WEBHere are 5 metrics to measure sales team performance and CRM success. 1. Close rate. Your close rate is the number of deals closed compared to the number of …

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