Healthcare Marketing Fractional Citation

Listing Websites about Healthcare Marketing Fractional Citation

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Healthcare marketing: A review of the literature based on …

(1 days ago) WEBThe most influential authors, on the basis of fractional citations, are Philip Brown, Renuka Garg, and Jayesh Aagja. This is the first study to systematically review the burgeoning body of healthcare marketing literature with the aim of mapping the research that has been …

https://pubmed.ncbi.nlm.nih.gov/31646959/

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Emerging Marketing Research on Healthcare and Medical …

(7 days ago) WEBThe healthcare market has been changing rapidly since the new millennium, creating a need for a new, integrated perspective on consumer relevant healthcare topics through the lens of psychology, marketing, …

https://www.journals.uchicago.edu/doi/full/10.1086/719268

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Healthcare marketing: A review of the literature based on …

(5 days ago) WEBThis study identifies the principal sources of knowledge in the healthcare marketing field based on the most prolific and influential journals and authors, drawing …

https://www.researchgate.net/publication/336775381_Healthcare_marketing_A_review_of_the_literature_based_on_citation_analysis

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Healthcare marketing: A review of the literature based on …

(8 days ago) WEBCut-off point is total citations of 100 and/or fractional citations of 50. fractional citations per year and set out these values in Table 6. To compute the average fractional …

https://www.academia.edu/96210467/Healthcare_marketing_A_review_of_the_literature_based_on_citation_analysis

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Exploring Marketing Insights for Healthcare: Trends and

(2 days ago) WEBThe study aims to provide a series of information that will contribute to the understanding of the concept of healthcare marketing and other associated concepts …

https://www.mdpi.com/2071-1050/14/17/10499

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(PDF) Defining Health Care Marketing: A Review of

(9 days ago) WEBcare and defines health care marketing as the activity, set of. institutions, and processes for cre ating, communicating, delivering, &. exchanging any good, service, or idea; performed to restore

https://www.researchgate.net/publication/366381940_Defining_Health_Care_Marketing_A_Review_of_Scholarly_and_Other_Textual_Sources

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Health Services Marketing: A Practitioner's Guide

(6 days ago) WEB14 Citations. Buy print copy. Softcover Book USD 16.99 USD 69.99. Discount applied Marketing theory and the history of marketing in healthcare will be minimized in an …

https://link.springer.com/book/10.1007/978-0-387-73606-8

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[PDF] Defining Health Care Marketing: A Review of …

(6 days ago) WEBThis paper fills a gap in the literature by providing linguistic and practical justification for using the two-word form of health care and connects the modern wellness paradigm of …

https://www.semanticscholar.org/paper/Defining-Health-Care-Marketing%3A-A-Review-of-and-Futrell/4b559b3fd99beb48d9d46232431540f3d804584a

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The importance of health marketing and a research agenda

(6 days ago) WEBHealth marketing is a discipline leveraging traditional marketing techniques and research-driven strategies to protect and promote the health of individuals, …

https://www.tandfonline.com/doi/full/10.1080/07359683.2024.2271780

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Healthcare market segmentation and data mining: A …

(6 days ago) WEBA systematic review of the literature concerning healthcare market segmentation and data mining identified several areas for future health marketing …

https://www.tandfonline.com/doi/full/10.1080/07359683.2018.1514734

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Marketing in healthcare: Improving the consumer experience

(7 days ago) WEBIn our experience, healthcare providers that implemented changes focused on improving the consumer experience—including through marketing efforts—saw their …

https://www.mckinsey.com/industries/healthcare/our-insights/marketing-in-healthcare-improving-the-consumer-experience

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Healthcare marketing: A review of the literature based on citation

(3 days ago) WEBThe most influential authors, on the basis of fractional citations, are Philip Brown, Renuka Garg, and Jayesh Aagja. This is the first study to systematically review …

https://www.semanticscholar.org/paper/Healthcare-marketing%3A-A-review-of-the-literature-on-Butt-Iqbal/cb04b84b09b583023131532ff134f3afa210632e

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The framework for the marketing function, market orientation and

(8 days ago) WEBThis study identifies the principal sources of knowledge in the healthcare marketing field based on the most prolific and influential journals and authors, drawing on a sample of …

https://www.researchgate.net/figure/The-framework-for-the-marketing-function-market-orientation-and-performance-linkages-in_fig1_319694311

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Market orientation in healthcare: focus on the patient

(5 days ago) WEBHealthcare marketing research focusing on the patient should be defined by three perspectives: 1. Substantive. The problems and issues that patients and their …

https://www.emerald.com/insight/content/doi/10.1108/ijphm.2010.32404aaa.001/full/html

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Defining Health Care Marketing: A Review of Scholarly and …

(2 days ago) WEBThis paper promotes the use of the two-word form of health care and defines health care marketing as the activity, set of institutions, and processes for creating, communicating, …

https://digitalcommons.georgiasouthern.edu/cgi/viewcontent.cgi?article=1007&context=jamt

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Healthcare Instructions for Authors - MDPI

(2 days ago) WEBHealthcare requires that authors publish all experimental controls and make full datasets available where possible Citations and References in Supplementary files are …

https://www.mdpi.com/journal/healthcare/instructions

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HMN Spring - DTC Perspectives

(2 days ago) WEBInterested in attending the 2020 Hospital Marketing National Conference? Stay in touch with conference updates, agenda updates, and new speakers to stay at …

http://dtcperspectives.com/hmne/

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Healthcare Marketing Report - Industry Newspaper of Healthcare

(7 days ago) WEBOnline Flipbook Tells the Emory Marketing Story Each Month Repositioning Physician Relations: Adapting to Your Organization’s Strategic Direction HMR Publications Group …

https://hmrpublicationsgroup.com/hmr/

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Fractional Chief Marketing Officer (CMO) for Health Startups

(7 days ago) WEBA Fractional CMO is the part-time executive who runs your marketing team and is responsible for all of your marketing outcomes. A great Fractional CMO will find out …

https://www.healthycmo.com/

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Safety of sarilumab in a Japanese population with rheumatoid …

(4 days ago) WEBAbstract. Objectives: Using data from a post-marketing surveillance, this interim subgroup analysis investigated the safety of sarilumab in younger (<65 years) …

https://academic.oup.com/mr/advance-article/doi/10.1093/mr/roae051/7683745

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Healthcare Marketing Agency Red House Healthcare Marketing

(1 days ago) WEBRed House Healthcare Marketing helps brands engage hospitals and physicians, payers and plans, and medical device and specialty pharmaceuticals. Home; About Us; …

https://redhousehealthcare.com/

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Executive Leadership - Jackson Healthcare

(7 days ago) WEBChairman and Chief Executive Officer. Rick Jackson is founder, chairman and chief executive officer of Jackson Healthcare. The organization he launched in 2000 has …

https://jacksonhealthcare.com/about/executive-leadership/

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